Long-Form Legal Content Writer

Levin Papantonio Law FirmPensacola, FL

About The Position

The Long-Form Content Creator will research, outline, write, and revise in-depth legal content involving litigations and other activities to highlight the firm and its accomplishments. You will translate complex legal topics into clear, audience-focused content while aligning with SEO strategy, editorial standards, and regulatory considerations for legal marketing.

Requirements

  • Excellent research skills and ability to interpret legal topics and synthesize information for non-lawyer audiences.
  • Strong command of grammar, tone, and storytelling for professional services marketing.
  • Familiarity with SEO best practices and content management systems (e.g., WordPress).
  • Ability to work independently, manage multiple projects, and meet deadlines.

Nice To Haves

  • Prior experience working with law firms, attorneys, or in legal publishing.
  • Basic understanding of legal terminology and citation conventions.
  • Experience with content briefs, keyword research tools, and analytics.
  • Basic knowledge of accessibility and inclusive language practices.

Responsibilities

  • Produce long-form articles, guides, and downloadable content that are accurate, authoritative, and client-friendly.
  • Prepare press releases related to case filings, verdicts, settlements, and firm announcements.
  • Draft presentations and video scripts that are engaging and connect with audiences.
  • Serve as editor of the firm’s twice-annual magazine distributed at our industry conferences.
  • Develop outlines, summaries, and talking points for the short-form content/marketing team to allow long-form content to guide and be repurposed for social media, blog posts, and video scripts.
  • Conduct primary and secondary research: read case law summaries, firm materials, interviews with attorneys, and reputable secondary sources.
  • Collaborate with attorneys, marketing, and SEO specialists to develop content briefs and outlines.
  • Optimize content for SEO (keywords, headings, meta descriptions, internal linking) while maintaining natural readability.
  • Ensure legal and ethical compliance in marketing communications (no unauthorized practice of law, proper disclaimers).
  • Edit and proofread content for clarity, tone, grammar, and accuracy.
  • Maintain an editorial calendar, meet deadlines, and incorporate feedback from attorneys and marketing leads.

Benefits

  • Competitive pay and performance based annual bonus.
  • Flexible work arrangements and supportive, collaborative team.
  • Opportunity to build authoritative content that drives client engagement and firm growth.
  • Professional development and mentorship from practicing attorneys and marketing leaders.
  • 401(k)/Profit Sharing
  • Health, Dental, Vision
  • Flexible Spending Account (FSA)
  • Health Savings Account (HSA)
  • Group Term Life insurance (GTL)/Voluntary Term Life insurance (VTL)
  • Long Term Disability (LTD)
  • Annual Pay Increase (discretionary)
  • Year End Bonus (discretionary)
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