Local Store Marketing Manager

Zax Nevada LLC•North Las Vegas, NV

2d•Onsite

About The Position

This position is classified as non-exempt and report to the District Manager and Owners. We are seeking a passionate and dynamic Local Store Marketing (LSM) Manager to join our team as we open our new Zaxby’s store in the Las Vegas market. This role is essential for driving local awareness, building customer relationships, and ensuring the success of Zaxby’s in a new market through effective grassroots marketing strategies. The LSM Manager will work closely with the District Manager and Franchise Owner to execute localized campaigns that generate excitement and boost sales in the new market.

Requirements

Associate or above degree in Marketing, Business, or related field
2 years of experience in local store marketing, brand management, or field marketing, ideally in the restaurant industry
Strong understanding of local market dynamics and customer engagement strategies
Proven ability to execute effective local marketing campaigns and promotions
Familiarity with social media platforms, digital advertising, and traditional marketing methods (flyers, radio, etc.)
Excellent communication and relationship-building skills
Highly organized with the ability to multitask and manage projects from concept to execution
Creative mindset with the ability to tailor national initiatives to fit local needs
Ability to work independently

Responsibilities

Conduct and review existing market research to understand local demographics, trends, and consumer behaviors
Identify key local events, partnerships, and opportunities to increase brand visibility
Plan, implement, and manage local marketing campaigns that drive foot traffic, sales, and customer engagement
Utilize social media, community networking, and local advertising (print, radio, TV, etc.) to promote the store and events
Coordinate in-store promotions and events that build buzz around the grand opening and beyond
Foster relationships with local influencers, media, community organizations, and business groups
Develop and manage partnerships with local businesses to drive co-branded initiatives
Represent the brand at local events, charity drives, and networking opportunities to increase awareness
Ensure all local marketing efforts are consistent with Zaxby’s brand guidelines and corporate marketing strategies
Oversee the execution of in-store signage, promotions, and any other marketing materials to ensure they reflect the brand and resonate with local customers
Utilize SMG to monitor and respond to customer feedback
Work within the assigned marketing budget to plan and execute cost-effective local campaigns
Monitor the return on investment (ROI) of all local marketing efforts, adjusting tactics as needed to maximize impact
Track the success of local marketing initiatives through key performance indicators (KPIs) such as customer acquisition, sales growth, and brand awareness.
Provide regular reports to the franchise owner offering insights and adjustments to improve future campaigns
Continuously optimize local marketing strategies based on performance data
Assist Store Operation if Needed