Local SEO Specialist

NRG • Lehi, UT

50d

About The Position

Vivint is looking for a Local SEO Specialist to grow our presence in local search across key markets. This role is responsible for increasing visibility, engagement, lead generation, and end-to-end customer acquisition across our local channels, with a focus on Google Business Profile (GBP) optimization, citation management, and review programs. You’ll use data, experimentation, and an understanding of evolving search behavior — including AI-driven search experiences — to continuously improve performance and drive meaningful business impact.

Requirements

• Experience executing local SEO programs, preferably at scale.
• Hands-on experience with Google Business Profiles, citations, and review management.
• Strong understanding of local keyword research and on-page optimization.
• Experience with SEO and analytics tools such as Google Search Console, Ahrefs, BrightEdge, or similar platforms.
• Analytical, detail-oriented, and comfortable working with performance data.
• Strong communication skills and the ability to collaborate across teams.

Responsibilities

• Execute local SEO strategies to improve rankings, visibility, and conversions across Vivint’s markets.
• Optimize location-based landing pages to better capture local search demand.
• Conduct localized keyword research and maintain keyword tracking.
• Manage and optimize Google Business Profiles (GBP), including categories, attributes, posts, photos, and service areas, manage vendor relationships.
• Maintain accurate and consistent local citations across third-party platforms.
• Manage review solicitation programs to increase review volume, recency, and ratings, and support response workflows.
• Monitor and analyze performance across local rankings, organic traffic, GBP engagement, and conversions.
• Create clear weekly and monthly performance reports tied to business outcomes.
• Stay current on changes in local search, AI-driven search experiences, and SERP features to inform strategy improvements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed