Local Sales Manager
About The Position
Nexstar Media Group’s 28/22 News, (WBRE NBC and partner WYOU CBS) has an immediate opening for a Sales Manager to lead our dynamic team of Local Account Executives. We are a rare combination of an NBC, CBS and full suite of digital services products. The position is responsible for the revenue performance of our Local Account Executives and exceeding monthly, quarterly, and annual budgets. This is not a desk job, you are expected to be out in the field daily with Account Executives training, coaching, and executing Customer Needs Analysis, Proposal Solutions, and Monthly Business Reviews. Develops and executes sales strategies which result in exceeding assigned revenue budgets. Drives new business advancement. Manages inventory and revenue forecasting. Manages recruitment, training, evaluation, and development of Broadcast/Digital Account Executives. Allocates budgets and approves budget expenditures. Manages Accounts Receivable. Develops and cultivates client relationships both local and national alongside Account Executives. Makes decisions regarding hiring, evaluation, promotion, and termination of employees. Develops Advertising Packages. Performs other duties as assigned.
Requirements
- Bachelor's degree in marketing, advertising, mass communications, or an equivalent combination of education and work-related experience.
- A minimum of five years of Digital and or Broadcast sales experience is required.
- Excellent communication skills, both oral and written.
- Fluent in English.
- Advanced knowledge of digital advertising tactics, and the competitive digital landscape.
- Advanced knowledge of modern advertising and marketing KPI’s and traditional reach and frequency concepts scheduling concepts.
- Experience with Waymark or similar AI Assisted commercial creation tool.
- Valid driver's license with an acceptable driving record and reliable transportation.
- Experience guiding, directing, and motivating personnel; including setting and monitoring performance standards.
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
- Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
- Proficiency with Microsoft 365, Outlook, Word, Excel, PowerPoint, Teams, and Zoom.
Nice To Haves
- Experience with WideOrbit Traffic, WideOrbit Media Sales, Salesforce and/or Matrix preferred.
Responsibilities
- Revenue performance of Local Account Executives and exceeding monthly, quarterly, and annual budgets.
- Develops and executes sales strategies which result in exceeding assigned revenue budgets.
- Drives new business advancement.
- Manages inventory and revenue forecasting.
- Manages recruitment, training, evaluation, and development of Broadcast/Digital Account Executives.
- Allocates budgets and approves budget expenditures.
- Manages Accounts Receivable.
- Develops and cultivates client relationships both local and national alongside Account Executives.
- Makes decisions regarding hiring, evaluation, promotion, and termination of employees.
- Develops Advertising Packages.
- Performs other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
