Local Outreach & Business Development Representative

Papa • South Florida (Broward and Palm Beach Counties), FL

5d • Onsite

About The Position

Papa is seeking a Local Outreach & Business Development Representative to build its direct-to-consumer (DTC) referral channel, starting in South Florida. This field-based role focuses on developing referral partnerships with organizations and professionals that influence senior decisions about in-home support. Key partners include senior-specialized realtors, senior transitions specialists, physical therapy and rehab practices, faith-based organizations, aging-services NGOs and coalitions, primary care providers, independent living communities, local pharmacies, and local senior-focused content creators. The role involves 60% field engagement (site visits, meetings, events), 30% preparation and follow-up (CRM, communications, scheduling), and 10% reporting and strategy. Success requires comfort collaborating with seniors and professionals, building trust in a regulated environment, self-management, and a commitment to in-person engagement. The representative will also iterate on the local referral playbook based on field performance.

Requirements

• Reside in or within commutable distance to Broward and/or Palm Beach County.
• Familiarity with the local geography, neighborhoods, and senior-services community is strongly preferred.
• Comfort interacting with seniors and senior-adjacent professionals; ability to establish trust and connect authentically with diverse groups.
• Ability to effectively conduct frequent, face-to-face relationship building across the assigned territory.
• Ability to accurately answer detailed questions regarding caregiver vetting, consistency, and Papa’s compliance standards.
• Strong organizational and time-management skills to independently manage a daily calendar, outreach schedules, and CRM documentation.
• Strong written, verbal, or assistive-technology-supported communication skills. Ability to effectively deliver short educational presentations to small groups.
• Ability to utilize CRM tools to extract lists, summarize performance data, and identify market trends.
• Proficiency with office productivity software, including Microsoft Office (Word, Excel, PowerPoint) and GSuite.
• Bachelor’s degree in Business, Marketing, Healthcare, Communications, or a related field, or equivalent professional experience.
• Ability to reliably travel daily throughout the assigned geographic territory (Broward and Palm Beach Counties) to conduct site visits, facilitate drop-in meetings, and transport necessary marketing materials and collateral to events.
• Ability to maintain a high level of physical and energetic presence during active field-based work (comprising 60% of the role), including standing, moving, or navigating various community venues, expos, and partner offices for extended periods.
• Ability to clearly and persuasively articulate company values, deliver educational presentations, and address complex regulatory questions to diverse audiences—including healthcare providers, seniors, and community leaders—via verbal, written, or assistive-technology-supported communication methods.
• Ability to independently plan, prioritize, and manage a fluid daily calendar with minimal direct supervision; must possess the mental agility to quickly pivot strategies based on field observations and analyze data trends within a CRM.
• Strong psychological and interpersonal resilience required to handle cold outreach, build immediate trust in regulated environments, and maintain a consistent, patient, and professional demeanor when collaborating with seniors and senior-adjacent professionals.
• Ability to effectively operate office productivity software (GSuite/Microsoft Office) and manage digital tracking systems, requiring the mental focus to transition smoothly between active field relationship-building and detailed, data-driven follow-up documentation.

Nice To Haves

• An existing network within the senior-services, real estate, or healthcare community in the target market.
• Prior experience in field sales, community outreach, healthcare partnerships, senior services, or senior real estate.
• Ability to travel occasionally for regional company meetings and professional development opportunities.
• Deep familiarity with Broward and Palm Beach County geography, local neighborhoods, and the regional senior-services community (or the ability to quickly develop it).

Responsibilities

• Build and maintain a portfolio of referral partners across multiple segments, including healthcare providers, faith-based organizations, NGOs, senior living communities, realtors, and local pharmacies.
• Conduct structured outreach and pre-arranged meetings across the assigned territory, initiating contact, and following up via phone, email, and mail to convert interest into active partnerships.
• Deliver educational presentations and represent Papa at senior ministry meetings, NGO coalition meetings, community events, and partner-hosted seminars.
• Facilitate informational sessions and provider-direct outreach at primary care and other healthcare practices.
• Distribute partner-specific promotional codes in the field to track conversions and ensure clean attribution per partner segment.
• Maintain an accurate account list and partner pipeline within the CRM, documenting status, next steps, contact names, and follow-up commitments.
• Track referrals through the conversion funnel (lead $ightarrow$ sign-up $ightarrow$ activation $ightarrow$ 30/60/90-day retention) by partner segment, and report on performance metrics.
• Continuously test and refine the local referral playbook based on market feedback, recommending adjustments to materials, pitches, and segment prioritization to HQ.
• Tailor communication materials and messaging for distinct segments (realtors, healthcare, NGOs, etc.) and collaborate with HQ to refresh collateral as the strategy evolves.
• Understand and adhere to local municipal rules regarding community outreach (e.g., solicitation restrictions, flyer distribution rules) and utilize compliant engagement tactics.
• Plan and represent Papa at local industry events, expos, and partner-hosted gatherings.
• Deliver weekly performance insights to HQ, identifying successful strategies and recommending adjustments.
• Serve as the local face of Papa, maintaining professional, consistent, and mission-aligned representation in the market.

Benefits

• Medical, dental, and vision insurance coverage
• HSA/FSA options
• 401(k) plan with a company match up to 4%
• Paid Time Off (PTO) & Sick Leave
• Parental leave and caregiver leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level