Local Media Specialist
Wingstop•Dallas, TX
•Onsite
About The Position
We are seeking a NRO Media Specialist to support media campaign development and execution for new restaurant openings and local media campaigns. With an understanding of digital media best practices, working directly with manager and agency partners to build, execute & report restaurant level media campaigns for brand partner facing communications. Manage campaign level optimizations and support development of COE for local media. You will be managing 10+ active media plans daily. This role is based in Dallas, TX and is part of the Media team.
Requirements
- 3+ years of media planning & buying – digital experience a must.
Responsibilities
- Lead NRO planning process
- Planning inputs, including but not limited to, market spend recommendations to fulfill budget requirements & business objectives and media KPI, media mix, flighting & messaging recommendations, etc.
- Digital Planning & Buying, optimization, audience sizing & reporting (ex. Social & performance media channels)
- Brief agency on off-line media approach and market level recommendation (ex. Local radio, OOH)
- Build brand partner facing reporting and recommendations.
- Partner with agency to create digital media reporting dashboards, OOH posting, and radio buy summaries.
- Partner with cross functional teams to submit creative direction, traffic, etc. to necessary partners.
- Support monthly ACH billing and actualization.
- NRO opening dates and media plan tracking.
- Managing complex excel workbooks.
Benefits
- Unlimited paid time off for exempt employees
- One paid volunteer day of your choice
- Competitive bonus structure for eligible roles
- Team member stock purchase plan
- Health savings or flexible spending account options
- 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
- Comprehensive medical, dental, and vision benefits
- Basic life and AD&D insurance provided
- Pet insurance
- Education Assistance
- Wellness reimbursement program
- Paid maternity and paternity leave
- Lunch provided every Tuesday and Thursday in office
- Discount on Wingstop gift cards
- Onsite game room
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
