Media Specialist

Groupe Marcelle•Montreal, QC

1d•Hybrid

About The Position

Groupe Marcelle, a leader in the cosmetics industry based in Montreal, Quebec, is seeking a Media Specialist for a permanent full-time position. This role will support the execution and coordination of integrated marketing campaigns across their beauty brand portfolio. The Media Specialist will act as a key liaison between internal teams (e-commerce, brand, creative, PR/influencer) and external agency partners, ensuring campaigns are aligned, coordinated, and delivered smoothly across digital and offline channels. While the agency handles media strategy, planning, buying, and optimization, this role focuses on internal coordination, campaign readiness, and performance visibility. The specialist will also lead smaller campaigns and promotional initiatives from a coordination and project management perspective. This position does not involve hands-on media buying or campaign setup.

Requirements

2-3 years of experience in marketing, e-commerce, or media
Experience working with data, particularly in Excel and/or Google Sheets
Experience with analytics tools (e.g., Google Analytics)
Exposer with paid media platforms (e.g., Meta, Google)
Highly organized with strong project management skills
Passionate about beauty, e-commerce, and integrated marketing
An effective communicator with strong stakeholder management skills
Able to manage multiple priorities in a fast-paced, cross-functional environment

Responsibilities

Support the Media Manager in coordinating campaign rollouts across internal teams and agency partners (timelines, inputs, approvals)
Consolidate inputs from e-commerce, brand, creative, and PR/influencer teams into clear campaign briefs
Ensure alignment of campaign requirements across stakeholders ahead of launch
Take the lead on smaller campaigns (e.g., always-on, seasonal promotions, warehouse sales) by managing coordination, timelines, and cross-functional follow-ups with internal teams and agency partners
Ensure all required materials are delivered on time to support campaign launch readiness
Follow up with relevant teams to ensure deadlines are met and dependencies are managed
Support the Media Manager in consolidating and reviewing campaign performance shared by agency partners
Translate performance data into clear summaries for internal stakeholders (e-commerce, brand, PR/influencer teams)
Support weekly and monthly reporting by compiling key metrics (traffic, conversions, revenue, ROAS) and highlighting key trends
Flag discrepancies, performance gaps, or areas requiring further investigation with the agency
Assist in post-campaign analysis, focusing on key takeaways and learnings
Act as a day-to-day point of contact for agency partners (timelines, deliverables, follow-ups)
Ensure briefs are complete, clear, and aligned before being shared with the agency
Track ongoing requests and ensure timely delivery across stakeholders
Review agency outputs and flag any misalignment with internal objectives
Maintain organized documentation (media plans, briefs, reports, trackers)
Ensure all campaign materials are properly stored and accessible across teams
Support process improvements to streamline cross-functional workflows

Benefits

Competitive base salary
Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
Medical and dental insurance
Health and wellness spending account
Retirement plan and Tax-Free Savings Account (TFSA)
Telemedicine services
Employee Assistance Program
Performance bonuses
Paid holidays during the Christmas season
Paid time off for your birthday
Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
Free access to our on-site gym at headquarters
On-site bistro offering hot and cold meals
Large free outdoor parking lot (paid indoor parking option available)