Local Digital Marketing Specialist
About The Position
The purpose of this role is to assist in development and implementation of the strategy for increasing Rentokil Terminix brands and markets online presence in digital environments. This role serves as a support link between the marketing, product, and field teams with local strategies and planning. This role will help develop and execute strategies to increase reach and revenue for assigned markets and geographic regions across all marketing channels and functions. This individual will help connect internal stakeholders, agency contacts, and external partners to improve online visibility, reputation, and conversion rates.
Requirements
- 3+ years of local digital marketing experience required
- Knowledge of digital tools a plus: google analytics, ads, search console, Moz, BrightLocal
- Proven track record of collaboration to improve online visibility and engagement
- Strong verbal and written communication skills
- Strategic Thinker, Results Oriented, Strong Communicator, Collaborative, Team Player, Detail Oriented, Proactive, Adaptable, Organized
- Bachelor's degree in Marketing, communications, or related field
- No sponsorship or OPT available
Nice To Haves
- 5+ years of marketing experience preferred
Responsibilities
- Develop local digital strategies to promote Rentokil Terminix brand products and services
- Develop strategies to monitor and enhance branch local listings, with the aim of increasing online visibility and improving SERP rankings
- Design and test review generation techniques across several platforms to improve overall average star ratings
- Maintain and manage online reviews and star ratings to enhance the reputation of the company and branches
- Analyze branch reputation and generate actionable reports to be shared with colleagues in the field
- Assist in the development and production of on-page content to meet predetermined KPIs
- Lead the development and execution of off-site SEO strategies aimed at improving website authority and rankings by branch and geographic region
- Stay up-to-date with industry trends and search engine algorithm updates
- Develop and execute plans to drive customers to the website and enhance the eCommerce experience
- Simplify reporting metrics to gain a better understanding of customer trends across multiple marketing channels and geographic regions
- Provide insights from marketing reports to help create action plans for the marketing and field organizations.
Benefits
- Professional and Personal Growth
- Multiple avenues to grow your career
- Training and development programs available
- Tuition Reimbursement benefits (for FT Colleagues)
- Health and Wellness
- Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
- Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
- Savings and Retirement
- 401(k) retirement plan with company-matching contributions
- Work-Life Balance
- Vacation days & sick days
- Company-paid holidays & floating holidays
- A company mindset that prioritizes health, safety, and flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
