Local Digital Growth & AI Content Specialist

Servpro•Bear, DE

44d•Hybrid

About The Position

SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority. This is NOT a traditional corporate marketing position. This is a real-world operational growth role focused on: local SEO, Google Business Profile growth, AI-assisted content creation, short-form video/media, website content, operational content systems, local digital authority building, PPC support, and measurable execution. We are building a true local digital growth system around real jobs, real projects, real people, and real operational content. This role involves regular visits to active jobsites to capture photos/videos/content, working directly with production teams, documenting projects, assisting with before/after content, generating customer reviews, interviewing team members/customers, and learning restoration terminology and operations. The goal is to create REAL local authority content based on REAL operational experience.

Requirements

Some content creation experience
Strong computer/software skills
Comfort with technology
Comfort learning AI tools
Ability to stay organized
Ability to execute consistently without constant reminders
Highly coachable
Consistent
Dependable
Strong executors
Comfortable learning independently
Able to improve rapidly through repetition and real-world experience

Nice To Haves

ChatGPT, Claude, Gemini and/or other AI tools
Google Business Profile
Basic SEO knowledge
Basic website editing
Short-form video editing
Photography/video creation
Marketing/content experience
Google Ads/PPC exposure
Social/content posting

Responsibilities

Google Business Profile Growth: Daily GBP posting, Photo uploads, Review monitoring/responding, Helping drive customer review generation, Service updates, Supporting local ranking improvement, Monitoring competitors and local visibility.
Website & Local SEO: Assisting with website updates, Building and improving service pages, Local SEO optimization, FAQ and how-to content creation, Geo-targeted content updates, Helping improve website conversion rates, Supporting long-term local authority growth.
Content & Media Creation: Organizing field photos/videos, Creating short-form content, Assisting with AI-generated content, Building repeatable media systems, Helping capture real operational content, Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms.
AI & Technology Systems: Learning and utilizing AI tools, Assisting with digital workflow systems, Improving operational efficiency, Helping leadership implement scalable systems, Supporting AI-assisted content production.
PPC & Digital Growth Support: Assisting with Google Ads / PPC campaigns, Supporting lead generation efforts, Monitoring campaign performance, Assisting with digital growth initiatives.