Local Digital Growth & AI Content Specialist

SERVPRO of Bear/New Castle/Upper DarbyBear, DE
Hybrid

About The Position

SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority. This is a real-world operational growth role focused on local SEO, Google Business Profile growth, AI-assisted content creation, short-form video/media, website content, operational content systems, local digital authority building, PPC support, and measurable execution. We are building a true local digital growth system around real jobs, real projects, real people, and real operational content. This is NOT a desk-only position. You will regularly visit active jobsites, capture photos/videos/content, work directly with production teams, help document projects, assist with before/after content, help generate customer reviews, interview team members/customers when appropriate, and learn restoration terminology and operations. The goal is to create REAL local authority content based on REAL operational experience.

Requirements

  • Some content creation experience
  • Strong computer/software skills
  • Comfort with technology
  • Comfort learning AI tools
  • Ability to stay organized
  • Ability to execute consistently without constant reminders
  • Highly coachable
  • Consistent
  • Dependable
  • Strong executors
  • Comfortable learning independently
  • Able to improve rapidly through repetition and real-world experience
  • Experience with ChatGPT, Claude, Gemini and/or other AI tools
  • Experience with Google Business Profile
  • Basic SEO knowledge
  • Basic website editing
  • Short-form video editing
  • Photography/video creation
  • Marketing/content experience
  • Google Ads/PPC exposure
  • Social/content posting

Responsibilities

  • Daily Google Business Profile (GBP) posting
  • Photo uploads to GBP
  • Review monitoring and responding on GBP
  • Helping drive customer review generation
  • Posting service updates on GBP
  • Supporting local ranking improvement
  • Monitoring competitors and local visibility
  • Assisting with website updates
  • Building and improving service pages
  • Local SEO optimization
  • FAQ and how-to content creation
  • Geo-targeted content updates
  • Helping improve website conversion rates
  • Supporting long-term local authority growth
  • Organizing field photos/videos
  • Creating short-form content
  • Assisting with AI-generated content
  • Building repeatable media systems
  • Helping capture real operational content
  • Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms
  • Learning and utilizing AI tools
  • Assisting with digital workflow systems
  • Improving operational efficiency
  • Helping leadership implement scalable systems
  • Supporting AI-assisted content production
  • Assisting with Google Ads / PPC campaigns
  • Supporting lead generation efforts
  • Monitoring campaign performance
  • Assisting with digital growth initiatives

Benefits

  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Employee discounts
  • Opportunity for advancement
  • Profit sharing
  • Training & development
  • Wellness resources
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