Local Digital Growth & AI Content Specialist

SERVPRO of Bear/New Castle/Upper Darby•Bear, DE

45d•Hybrid

About The Position

SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority. This is a real-world operational growth role focused on local SEO, Google Business Profile growth, AI-assisted content creation, short-form video/media, website content, operational content systems, local digital authority building, PPC support, and measurable execution. We are building a true local digital growth system around real jobs, real projects, real people, and real operational content. This is NOT a desk-only position. You will regularly visit active jobsites, capture photos/videos/content, work directly with production teams, help document projects, assist with before/after content, help generate customer reviews, interview team members/customers when appropriate, and learn restoration terminology and operations. The goal is to create REAL local authority content based on REAL operational experience.

Requirements

Some content creation experience
Strong computer/software skills
Comfort with technology
Comfort learning AI tools
Ability to stay organized
Ability to execute consistently without constant reminders
Highly coachable
Consistent
Dependable
Strong executors
Comfortable learning independently
Able to improve rapidly through repetition and real-world experience
Experience with ChatGPT, Claude, Gemini and/or other AI tools
Experience with Google Business Profile
Basic SEO knowledge
Basic website editing
Short-form video editing
Photography/video creation
Marketing/content experience
Google Ads/PPC exposure
Social/content posting

Responsibilities

Daily Google Business Profile (GBP) posting
Photo uploads to GBP
Review monitoring and responding on GBP
Helping drive customer review generation
Posting service updates on GBP
Supporting local ranking improvement
Monitoring competitors and local visibility
Assisting with website updates
Building and improving service pages
Local SEO optimization
FAQ and how-to content creation
Geo-targeted content updates
Helping improve website conversion rates
Supporting long-term local authority growth
Organizing field photos/videos
Creating short-form content
Assisting with AI-generated content
Building repeatable media systems
Helping capture real operational content
Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms
Learning and utilizing AI tools
Assisting with digital workflow systems
Improving operational efficiency
Helping leadership implement scalable systems
Supporting AI-assisted content production
Assisting with Google Ads / PPC campaigns
Supporting lead generation efforts
Monitoring campaign performance
Assisting with digital growth initiatives