Local Account Executive

NCM•Philadelphia, PA

1d•Hybrid

About The Position

NCM is the country's largest, most innovative cinema advertising platform dedicated to connecting brands with a young, diverse audience through movies and pop culture. Our platform, The Noovie Show, airs nationwide, offering advertisers unparalleled reach and engagement. We are a dynamic company focused on enhancing the moviegoing experience and creating innovative ways for brands to connect with hard-to-reach audiences. We foster a culture of diversity, inclusion, innovation, collaboration, accountability, honor, and perseverance, with a passion for movies, client solutions, and having fun.

Requirements

Bachelor's degree in related field or equivalent experience
5+ years of experience in local sales, preferably advertising, media sales, and/or digital advertising
Proven track record of consistently meeting or exceeding sales targets for minimum 3 consecutive years
Demonstrated success in new business development with ability to generate 70%+ revenue from new accounts
Strong pipeline management skills with experience maintaining 3x+ pipeline coverage
Deep understanding of specific industry verticals with ability to develop category expertise
Proven record of successful lead generation and prospecting strategies
Strong analytical skills with ability to interpret data and draw actionable conclusions
Excellent communication, presentation, negotiation, and interpersonal skills
Proficiency in CRM software, pipeline management tools, and lead generation platforms
Advanced skills in Microsoft Office Suite, particularly Excel for data analysis
Ability to thrive in fast-paced, dynamic environment and adapt to evolving market trends
Excellent research skills and market intelligence gathering abilities
Self-motivated with strong work ethic and results-oriented mindset
Ability to work independently while collaborating effectively within a team
Ability to travel to meet with clients and attend sales meetings (minimum 80% local client meetings)
Every team member of NCM is expected to understand and consistently demonstrate our core values: Honor, Innovation, Collaboration, Accountability, Perseverance.
5-7 years in advertising sales, media sales, or related sales field with proven track record of hitting numbers
College degree in a related field, or equivalent experience

Nice To Haves

Develop expertise in assigned category verticals within 6 months

Responsibilities

Drive revenue growth through new business development, maintaining existing client relationships, and consistently achieving sales targets within assigned territory and category verticals.
Cultivate and manage local client and agency relationships.
Provide tailored advertising solutions across NCM's full portfolio of in-cinema, digital, OOH, and integrated data-driven platforms.
Serve as a category expert to drive client business outcomes.
Prospect for new business, manage sales pipelines, and generate significant new business while maintaining high client satisfaction and retention rates.
Meet and exceed quarterly and annual sales budgets by promoting and qualifying NCM's full line of solutions.
Consistently hit monthly, quarterly, and annual revenue targets with demonstrated accountability for results.
Maintain minimum revenue performance standards and achieve growth objectives year-over-year.
Track and report on sales metrics, conversion rates, and pipeline velocity.
Develop and maintain a robust sales pipeline with minimum 3x pipeline coverage of quarterly targets.
Provide weekly pipeline updates to management including lead status, probability assessments, and expected close dates.
Proactively identify and qualify new opportunities through research, networking, and cold outreach.
Maintain accurate and up-to-date records in CRM with detailed pipeline progression tracking.
Implement systematic pipeline review processes to ensure consistent deal flow.
Drive 70% of revenue from new business acquisitions while maintaining existing client relationships.
Develop and implement effective prospecting strategies to identify and engage new clients in designated territory.
Conduct comprehensive market research to identify growth opportunities and emerging prospects.
Execute cold calling, email campaigns, and networking activities to generate new leads.
Build relationships with key decision-makers at target agencies and direct clients.
Develop territory expansion plans and penetration strategies for untapped market segments.
Develop deep expertise in assigned vertical categories (QSR, Retail, Automotive, Healthcare, etc.) to become the subject matter expert.
Stay current on category trends, competitive landscape, and industry challenges affecting client businesses.
Provide strategic consulting and insights to clients based on category knowledge and market intelligence.
Attend industry conferences, trade shows, and category-specific events to build expertise and network.
Present category-specific sales materials, case studies, and presentations.
Collaborate with marketing team to develop category-focused marketing initiatives.
Build and maintain strong relationships with assigned clients, ensuring a deep understanding of their business needs and objectives.
Align National CineMedia's offerings with client goals and demonstrate ROI through data-driven solutions.
Serve as primary point of contact for all client communications and campaign execution.
Conduct regular business reviews and strategic planning sessions with key accounts.
Ensure high levels of client satisfaction and retention.
Collaborate with VP and cross-functional teams to ensure successful execution of advertising campaigns and initiatives.
Present compelling presentations, proposals, and pitches that highlight the value of National CineMedia's services.
Negotiate contracts and pricing while maintaining profit margins and company objectives.
Develop account-specific strategies and tactical plans for revenue growth.
Stay informed about industry trends and competitor activities to maintain competitive advantage.
Provide regular sales forecasts, pipeline reports, and performance updates to management.
Participate in weekly sales meetings and quarterly business reviews.
Document all client interactions and maintain detailed account records in CRM.
Communicate market feedback and client insights to product and marketing teams.