Live Commerce Producer

Cariloha•Sandy, UT

1d•Hybrid

About The Position

Cariloha is an omni-channel brand specializing in luxuriously soft, sustainable bedding, bath, and apparel made from eco-friendly bamboo viscose. Rooted in comfort and conscious living, Cariloha blends Caribbean style with the spirit of Aloha to deliver elevated, everyday essentials. With over 70 stores across 16 countries, Cariloha continues to expand its global footprint while maintaining a commitment to quality, innovation, and sustainability. As a Certified B Corporation, we meet the highest standards of verified performance, accountability, and transparency across environmental and social impact. We’re looking for team members who are excited to help build a modern, high-growth brand at the intersection of content, commerce, and culture. This is not a traditional producer role. We’re looking for a high-energy, on-camera operator who can both host and scale a best-in-class live commerce program. This role sits at the center of content, conversion, and creator commerce. You will go live frequently (often daily) and drive real-time revenue, build and manage a network of live-selling creators and agencies, develop repeatable live formats that consistently convert, and turn live content into a scalable growth engine across TikTok Shop and emerging platforms. This role is part of the broader Social Commerce team and will also contribute to content creation, campaigns, and brand activations. You should be equally comfortable on camera, behind the scenes, and in the field at events or shoots.

Requirements

2-4+ years of experience in live commerce, TikTok Shop, social commerce, or content production
Proven ability to drive revenue through live or video-based selling
Comfortable, engaging, and confident on camera for extended periods
Deep understanding of TikTok and short-form video platforms
Deep understanding of live selling psychology
Deep understanding of consumer behavior in social commerce
Experience recruiting or managing creators or live hosts
Strong instincts for what converts vs. what simply looks good
Hands-on experience with filming (mobile or camera)
Hands-on experience with lighting and audio setup
Hands-on experience with editing tools (CapCut, Adobe Creative Suite, etc.)
Comfortable flexing between live selling, content creation, and event-based production
Highly organized, scrappy, and execution-focused
Available to travel 30-40% of the time

Nice To Haves

Experience scaling TikTok Shop with direct GMV ownership
Background in live selling, QVC-style retail, or direct response marketing
Existing network of live-selling creators or agencies
Experience running high-frequency live schedules (daily or near-daily)

Responsibilities

Own and scale TikTok Shop Live as a meaningful and growing revenue channel
Host live sessions regularly (daily/weekly cadence) with a focus on conversion and sales
Develop high-performing live formats (product storytelling, bundles, routines, drops, urgency tactics)
Drive revenue through compelling storytelling, offers, and real-time audience engagement
Serve as a primary or backup live host
Confidently engage audiences with strong presence, clarity, and energy
Capture attention in the first few seconds and maintain retention over longer sessions
Clearly communicate product value and create urgency that drives purchasing behavior
Act as a face of Cariloha’s live commerce presence
Build and scale a network of creators and agencies who can go live on behalf of the brand
Recruit, onboard, and train live-selling creators
Provide scripts, product education, and performance feedback
Expand beyond owned channels into a distributed live commerce ecosystem
Create and direct high-performing short-form videos that support live selling and product discovery
Repurpose live content into TikTok posts, ads, and product videos
Collaborate with creators to generate high-quality, conversion-driven UGC
Ensure strong execution across lighting, audio, framing, and storytelling
Own end-to-end live production: Run-of-show, Product sequencing, Promotions and timing
Ensure every live is structured, engaging, and optimized for conversion
Manage technical setup and troubleshoot issues to ensure seamless execution
Track and optimize key metrics: GMV, Conversion rate, Average order value, Viewer retention
Identify winning formats and scale them
Continuously test hooks, timing, offers, and talent
Build a repeatable playbook for high-performing live sessions
Act as a core contributor to the Social Commerce team beyond live sessions
Create and appear in short-form content (TikTok, Reels, Shorts) to support campaigns and product launches
Collaborate with creators and internal teams to produce engaging, conversion-focused content
Support campaign shoots, creator days, and brand activations as: On-camera talent, Live host, Or producer behind the scenes
Assist with IRL events, pop-ups, and partnership moments, ensuring content is captured and optimized for social and paid use
Partner closely with: Creator & Brand Partnerships, Paid Media, Creative, E-commerce
Integrate live commerce into product launches, campaigns, and seasonal moments
Ensure alignment between live content, paid media, and broader marketing initiatives

Benefits

Medical, dental, vision, and life insurance
401(k) with company match
Paid time off (PTO)
Flexible work schedule and telecommuting opportunities
Gym membership options
Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
Generous employee product discounts and annual product giveaways
Company events, catered meals, and a fully stocked kitchen
Annual one-on-one financial consulting

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