Lincoln Product Marketing Manager

Ford Motor Company • Detroit, MI

3h • Hybrid

About The Position

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. The Lincoln Product Marketing Manager is responsible for executing the marketing deliverables in support of future Lincoln product development. They own the point of view for volume, revenue, content and offering strategy that delivers on the Lincoln brand pillars. They are the subject matter expert on the competitive set and understand the target customer and Lincoln brand strategy better than anyone. Through this expertise, the Lincoln Product Marketing Manager is focused on creating compelling vehicles that drive quality and profit, transforming Lincoln into a brand clients can’t live without.

Requirements

• Strong analytical and financial skills; able to use data to tell a story and to understand customer behavior
• Extraordinary teamwork and collaborative skills and demonstrated behaviors
• Strong Excel, PowerPoint, and communication skills
• Demonstrate leadership through influencing and collaboration across the organization including Digital Product, Field Ops, Training, Finance, Pricing, Comms, PR & other internal stakeholders, as well as retailers and other external partners
• Ability to "free-think" and be innovative regarding strategic and tactical business opportunities and issues
• Ability to act with urgency, simplify complex issues & develop a compelling point of view
• Ability to persuasively make a case for change that leads to action

Nice To Haves

• Understanding of Marketing Product Development process
• Understanding of the US Marketing & Sales Operations and US consumer/retailer wants and needs
• Ability to quickly master internal data sources, tools and dashboards

Responsibilities

• Create must-have Lincoln product by being the Lincoln Product Marketing expert for your specific vehicle program milestones and volume planning.
• Responsible for providing Voice-of-the-Customer input and achieving all Marketing deliverables for future model Lincoln programs. SME on the current and future segment and competitive set.
• Product Marketing lead on Lincoln product related studies finding opportunities to simplify and modernize including offering strategy questions, contribution margin improvement actions, complexity reduction actions, and product reviews.
• Define and own the Market Equation development that includes product, packaging, pricing actions, as well as program volumes and take rates to maximize customer desirability and company/dealer profitability.
• Integration of market brand strategy into vehicle line product assumptions.
• Work with the market research team to coordinate key market research events, including event planning, participation and report–out. Responsible for advocating key research finding into product development and design processes.
• Ensure an outstanding hand-over of Marketing responsibilities and product knowledge as vehicles move from future to current (launch) model; Support Brand Marketing efforts, including Immersion and Event support.
• Champion team efforts and presentation materials for Key Retailer interfaces
• Assess commodity/feature take rates to ensure fastest selling features are in the market to guide accurate financial forecasting
• Manage and lead in-cycle buzz actions for the product
• Proactively support ongoing quality & profit improvement and content alignment
• Manage and lead enterprise cost optimization initiatives in coordination with Brand team

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees