Lifestyle and Communications Director

BallenIsles Country Club • Ave Maria, FL

12d • $80,000 - $90,000 • Onsite

About The Position

The National at Ave Maria Golf Club is seeking a driven individual to join their team as a Lifestyle and Communications Director. This role is responsible for the strategic planning, development, promotion, and execution of lifestyle programming and communications to enhance the member experience and sense of community. The Director will shape the Club’s identity, brand, and engagement strategy through communication, marketing, and program development. Reporting to the General Manager, this position collaborates with Club leadership, member committees, and departmental teams, particularly Food & Beverage, to deliver high-quality events, programs, and communications tailored to member interests.

Requirements

• 3–5 years of experience in lifestyle programming, communications, marketing, or hospitality—preferably within a private club, HOA, or active adult community.
• Demonstrated experience in marketing, branding, and multi-channel communications.
• Strong collaboration skills with the ability to work effectively with member committees and diverse stakeholder groups.
• Excellent written, verbal, and public speaking skills.
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office (Word, Excel, Outlook, Publisher) and ability to learn new software systems.
• Strong customer service orientation and interpersonal skills.
• Experience with budget development and financial management.
• Must possess a valid Florida driver’s license.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Hospitality, Recreation, Event Management, or a related field preferred.

Responsibilities

• Plan, develop, promote, and execute a diverse calendar of social, recreational, and community-wide events aligned with member interests and Club objectives.
• Collaborate closely with member committees to design, refine, and evolve lifestyle programs.
• Actively solicit member feedback and participation to ensure programs remain relevant, engaging, and well-attended.
• Foster a vibrant and inclusive community atmosphere that enhances member satisfaction and retention.
• Lead all Club communications and marketing initiatives, ensuring consistent messaging, branding, and high-quality content across all platforms.
• Develop and manage a comprehensive communication strategy including newsletters, email campaigns, website content, social media, and event promotions.
• Create engaging, timely, and visually appealing communications that drive participation and keep members informed.
• Serve as the primary point of contact for community communications, ensuring accuracy, clarity, and professionalism.
• Continuously evaluate and improve communication channels to maximize member engagement and outreach effectiveness.
• Coordinate logistics for all events, including scheduling, vendor management, setup, and execution.
• Work closely with the Food & Beverage Director to ensure seamless event planning and delivery.
• Assist residents with facility reservations, including scheduling, coordination, and fee processing.
• Prepare and manage the annual lifestyle and communications budget, ensuring responsible financial oversight.
• Monitor expenses related to events, programming, marketing, and vendor services.
• Establish and maintain strong relationships with vendors, entertainers, sponsors, and service providers.
• Ensure all vendor agreements, insurance requirements, and compliance standards are met.
• Manage and regularly update the Club’s website and digital platforms.
• Utilize communication and design tools to produce high-quality marketing materials and publications.
• Uphold Troon standards and maintain the highest level of professionalism, ethics, and service.
• Ensure compliance with all safety procedures, policies, and standard operating procedures.
• Perform additional duties, special projects, and assignments as directed by Management.

Benefits

• Healthcare Benefits – Medical, Dental, and Vision coverage.
• Retirement Benefits – 401(k) with employer match (19 years of age and older).
• Time Off – Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria.
• Additional Compensation – Eligibility for Bonuses
• Year-end performance bonus of up to 10% of base salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level