Lifecycle Product Marketing Director

Alteryx

2d • $170,000 - $210,000 • Remote

About The Position

Alteryx is a leading AI-ready data and analytics company that powers actionable insights to help organizations drive smarter, faster decisions with AI-ready data. More than 8,000 customers around the world rely on Alteryx to automate analytics, improve revenue performance, manage costs, and mitigate risk across their businesses. The Lifecycle Product Marketing team sits at the center of this transformation, ensuring every customer milestone is met with the right message, motion, and experience to drive lasting value. This role is an individual contributor role with significant organizational impact, defining how customers onboard, adopt, expand, and renew. It involves translating product value into lifecycle programs, messaging frameworks, and enablement assets that drive retention, growth, and advocacy across Alteryx's customer base. The role sits at the intersection of Product Marketing, Customer Success, Product, and Revenue, ideal for someone who thinks in journeys, not campaigns, and can connect product capabilities to customer outcomes at every stage of the lifecycle.

Requirements

• 8+ years of experience in Product Marketing, Customer Marketing, Lifecycle Marketing, or related roles in B2B SaaS, with a strong focus on post-sale customer journeys.
• Demonstrated success owning lifecycle or customer marketing strategy—including onboarding, adoption, expansion, and renewal programs—at an enterprise SaaS company.
• Deep understanding of customer success motions, net revenue retention (NRR) drivers, and how marketing contributes to expansion and churn prevention.
• Experience building messaging frameworks and content that resonate with both technical users (data analysts, IT) and business stakeholders.
• Proven ability to translate product capabilities and data insights into compelling customer value narratives at every stage of the journey.
• Strong cross-functional collaboration skills; experienced working alongside Customer Success, Sales, Product, and Revenue Operations in a matrixed environment.
• Hands-on experience with lifecycle tools and platforms—Gainsight, Salesforce, Marketo, or similar—and comfortable working with Marketing Operations to instrument and optimize programs.
• Analytical mindset with the ability to define KPIs, interpret usage data and health signals, and make data-informed decisions.
• Excellent written and verbal communication skills; able to craft executive-level narratives and detailed practitioner content with equal effectiveness.
• Comfort operating in fast-paced environments, managing multiple priorities, and moving between strategic thinking and hands-on execution.
• BA/BS required; MBA or equivalent experience preferred.
• Willingness to travel (15–25%) for customer events, executive engagements, and internal team meetings.

Nice To Haves

• Direct experience with Alteryx, Snowflake, Databricks, or modern data stack technologies.
• Experience with community-led growth or customer advocacy programs.

Responsibilities

• Own the Customer Lifecycle Strategy: Partner with Customer Success and Marketing leaders to develop and maintain a comprehensive customer journey, identifying post-sale customer stages, defining key moments that matter, and building messaging and positioning that guides customers from onboarding to advocacy.
• Define and maintain a lifecycle marketing framework spanning onboarding, adoption, expansion, renewal, and advocacy, aligned to the Alteryx One platform and customer segments.
• Develop stage-specific messaging and value propositions that resonate with buyers and users at each phase of the customer journey, from first use to enterprise scale.
• Map customer milestones and inflection points to product capabilities, ensuring marketing investments are anchored to real adoption drivers and retention levers.
• Identify and articulate segment-specific lifecycle needs across industries, personas (data analysts, IT leaders, business users), and customer maturity levels.
• Drive Onboarding and Adoption Programs: Partner with Product, Customer Success, and Education teams to build scalable onboarding experiences that accelerate time-to-value and reduce early churn.
• Understand Alteryx One product adoption metrics and develop GTM strategies, including campaigns, content, and in-product messaging, that help customers activate features, build habits, and achieve measurable success outcomes.
• Create adoption-focused nurture programs that guide customers from initial setup to confident, habitual use of Alteryx One across their organization.
• Define and track adoption health metrics, including feature activation, engagement milestones, and usage depth, and translate insights into actionable marketing responses.
• Develop customer segmentation models that power personalized lifecycle communications and surface upsell and cross-sell opportunities at the right moment.
• Fuel Expansion and Renewal: Partner with GTM teams, including Sales, Customer Success, and Revenue Operations, to drive Alteryx One platform renewals and improve gross retention, developing the messaging, content, and plays that support a consistent, high-performing renewal motion.
• Build and execute expansion marketing motions, including upsell/cross-sell campaigns and executive-level business value narratives, in close partnership with Sales and Customer Success.
• Develop customer-facing ROI frameworks, success stories, and value realization content that reinforce the business case for deepening investment in Alteryx.
• Partner with the Customer Marketing and Advocacy teams to identify and activate champions, references, and community voices that accelerate growth.
• Support at-risk account strategies with targeted re-engagement messaging and save campaigns in collaboration with Customer Success.
• Enable Field and Customer-Facing Teams: Equip Customer Success Managers, Account Managers, and Renewal teams with lifecycle playbooks, talk tracks, objection handling, and stage-appropriate content that improves consistency and effectiveness.
• Build and maintain a centralized lifecycle content library, including training materials, journey maps, and segment-specific messaging guides, that scales across the organization.
• Collaborate with Revenue Enablement to embed lifecycle messaging into CRM workflows, CS platforms (e.g., Gainsight), and customer engagement tooling.
• Partner with Marketing Operations to ensure lifecycle programs are properly instrumented, measured, and continuously optimized.
• Lead with Data and Insights: Establish clear lifecycle KPIs, including NRR, churn rate, time-to-value, adoption rates, and expansion pipeline, and report on program performance to senior leadership.
• Partner with Data and Analytics teams to build customer health scoring models and lifecycle segmentation frameworks that inform targeted marketing motions.
• Conduct win/loss and churn analysis to identify lifecycle friction points and translate findings into improved programs and messaging.
• Synthesize voice-of-customer research, NPS data, and usage analytics into actionable lifecycle insights shared across Product, Marketing, and CS.
• Drive Cross-Functional Alignment: Serve as the primary lifecycle marketing voice in cross-functional planning with Product, Customer Success, Sales, and Revenue Operations.
• Influence product roadmap prioritization by surfacing customer adoption blockers, lifecycle friction points, and feature gaps identified through lifecycle programs.
• Partner with the broader Product Marketing team to ensure lifecycle messaging is tightly connected to launch strategy, positioning, and competitive differentiation.
• Represent lifecycle marketing insights and strategy in executive business reviews, QBRs, and strategic planning cycles.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance
• Monthly Connectivity Plus stipend of $150 to support remote work-related expenses
• Annual $200 home office reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Director