Lifecycle Operations Manager

RYZE

3d • Remote

About The Position

RYZE is seeking a Lifecycle Operations Manager to bridge the gap between marketing strategy and technical execution. This role involves translating lifecycle briefs and journey maps into functional, tested flows within Klaviyo and Postscript. It requires a deep understanding of the technical aspects of lifecycle marketing, including building and maintaining the marketing technology stack, ensuring data integrity, and optimizing email and SMS campaigns. The ideal candidate will be responsible for the technical health of the lifecycle stack, including integrations with Klaviyo, Postscript, Shopify, and Recharge, as well as managing event tracking and data governance. This role also involves owning the pre-send quality assurance (QA) process for all email and SMS builds, testing landing pages, product configurations, and operationalizing A/B tests. Proactive monitoring of flow health, delivery rates, and error resolution is crucial, as is maintaining sending health and managing reporting requirements for lifecycle operations. The position emphasizes building reusable systems to drive operational efficiency and evaluating new capabilities.

Requirements

• 2–4 years of hands-on experience in lifecycle / CRM operations at a DTC or ecommerce brand, working directly from marketing briefs.
• Deep working knowledge of Klaviyo (flows, segments, templates, integrations).
• Hands-on experience with Shopify and Recharge.
• Experience with an SMS platform (Postscript preferred; Attentive, Klaviyo SMS, or similar considered).
• Technical proficiency with HTML, CSS for email, and templating logic (Liquid or similar).
• Comfortable reading, writing, and debugging dynamic content and personalization rules.
• Demonstrated experience partnering with developers or data teams on integrations, event tracking, and troubleshooting.
• Ability to read an API doc, test an endpoint, and reason about a webhook payload.
• Solid understanding of experiment design (control vs. test, holdouts, key metrics, avoiding bias) and its practical constraints.
• Proven ability to manage multiple builds in parallel with clear prioritization and communication.
• Ability to communicate realistic timelines to stakeholders.

Nice To Haves

• Low-ego, team-first attitude.
• Self-starter mentality.
• Comfortable in ambiguity and a fast-paced, shifting environment.
• Builder mentality, energized by creating processes and playbooks.
• Genuine care for wellness and excitement to contribute to RYZE's mission.

Responsibilities

• Translate lifecycle briefs, journey maps, and campaign strategy into robust, tested, live flows in Klaviyo and Postscript.
• Interrogate briefs to identify gaps and potential issues before building.
• Communicate buildability issues to Marketing and propose alternative solutions.
• Configure the full logic layer, including triggers, filters, conditional splits, and wait timing.
• Coordinate email and SMS channels to ensure they complement each other and establish guardrails for consistent sending rules.
• Own the technical health of the lifecycle stack (Klaviyo, Postscript, Shopify, Recharge), including integration stability, data governance, and documentation.
• Own the end-to-end tracking layer, verifying event data from Shopify and Recharge into Klaviyo.
• Configure and troubleshoot webhooks, API-driven events, custom metrics, and profile properties.
• Maintain source-of-truth definitions for events, attributes, and segments used in the retention program.
• Drive operational efficiency by building reusable systems like modular templates and dynamic content logic.
• Lead the evaluation and onboarding of new capabilities, assessing impact versus complexity.
• Own the pre-send QA standard for all email and SMS builds, including dynamic content, personalization, link accuracy, and rendering across clients.
• QA the technical aspects of landing pages, including form behavior, consent capture, and tracking.
• QA product and subscription configurations, including variants, selling plans, discount logic, and subscription rules.
• Operationalize A/B tests end-to-end, including audience configuration, randomization, and instrumentation.
• Help define experiment frameworks and ensure technical implementation is sound.
• Monitor flow health, delivery, and errors proactively.
• Identify and fix silent failures, such as events that stopped firing or integrations that desynced.
• Monitor sending health, including bounce and complaint rates, list growth quality, and suppression hygiene.
• Own reporting requirements for lifecycle operations, including flow health, delivery monitoring, and experiment status.
• Proactively consolidate or retire journeys that add complexity without adding return.

Benefits

• Competitive hourly or monthly contract compensation
• Fully remote, flexible work environment
• Opportunity to work on high-impact performance creative for a fast-growing brand
• Access to RYZE creative assets, tools, templates, and performance insights

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed