Lifecycle Marketing Senior Manager - North/South Americas

Wise • Austin, TX

7d

About The Position

Wise is looking for a Lifecycle Marketing Senior Manager to own and elevate its Americas customer lifecycle strategy. This role involves holding the vision for customer communication in the Americas, bridging the gap between high-level CRM strategy and tactical execution to ensure customers receive the right message at the right time through the right channel. The position also includes managing, mentoring, and inspiring a team of CRM professionals, fostering a culture of experimentation and continuous learning. The Senior Manager will define the end-to-end lifecycle strategy for North and Latin America, build automated journeys for activation, cross-sell, and retention, and drive key CRM metrics such as conversion rates, churn reduction, and lifetime value. This role requires deep collaboration with Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure communication alignment.

Requirements

• 5+ years of experience in CRM or Lifecycle Marketing.
• 2+ years managing team members.
• Understanding of the nuances of NorthAm and LatAm marketing (messaging, tone, imagery, value propositions).
• Comfortable diving into data to find opportunities.
• Understanding of cohort analysis, A/B testing rigor, and how to measure incremental lift.
• Comfortable in a dashboard, extracting 'the why' and translating it into 'what's next'.
• Proven track record of executing with excellence in autonomy.
• Comfortable writing a local brief as well as presenting a long-term strategy to leadership.
• Hands-on experience with enterprise CRM tools (preferably Braze).
• Comfortable discussing data schemas, API triggers, and HTML/Liquid logic with CRM Tech engineers.
• Ability to build relationships with senior stakeholders in Product and Engineering.
• Willingness to push back when necessary to protect the customer experience and drive business value.
• Customer-obsessed mindset, fighting for relevance in every interaction.

Nice To Haves

• Proficiency in SQL to self-serve data insights.
• Experience in a high-growth product-led, Fintech or SaaS environment.
• Experience working with localized campaigns across multiple regions/languages.

Responsibilities

• Own and elevate the Americas customer lifecycle strategy.
• Hold the vision for how Wise communicates with customers in the Americas.
• Bridge the gap between high-level CRM strategy and tactical execution.
• Ensure customers receive the right message, at the right time, through the right channel.
• Manage, mentor, and inspire a team of 2+ CRM professionals.
• Foster a culture of experimentation, autonomy, and continuous learning.
• Own the end-to-end lifecycle strategy for customers in NorthAm and LatAm.
• Build sophisticated, automated journeys that drive activation, cross-sell and retention.
• Be responsible for key CRM metrics: improving conversion rates, reducing churn, and increasing lifetime value.
• Use data to prove the value of your and your team’s work.
• Be the primary voice for Americas CRM across the company.
• Partner deeply with NorthAm and LatAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams.
• Ensure communications are aligned with product roadmaps and customer needs.

Benefits

• Opportunity to help create an entirely new network for the world's money.
• Mission-driven company focused on making financial lives easier and saving money.
• Diverse, equitable, and inclusive teams.
• International team environment.
• Opportunities for career progression.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed