Lifecycle Marketing Senior Manager - North America

Wise • Austin, TX

1d

About The Position

As we continue to grow, Wise is looking for a Lifecycle Marketing Senior Manager to own and elevate our Americas customer lifecycle strategy. This role involves holding the vision for how Wise communicates with customers in the Americas, bridging the gap between high-level CRM strategy and tactical execution to ensure customers receive the right message, at the right time, through the right channel. The position also involves fostering a culture of experimentation, autonomy, and continuous learning to help the team grow their careers at Wise. The Senior Manager will define the end-to-end lifecycle strategy for customers in North America, building sophisticated, automated journeys to drive activation, cross-sell, and retention. They will be responsible for key CRM metrics, including improving conversion rates, reducing churn, and increasing lifetime value, using data to demonstrate the value of their and their team's work. Additionally, the role requires being the primary voice for Americas CRM across the company, partnering deeply with NorthAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure communications align with product roadmaps and customer needs.

Requirements

• 5+ years of experience in CRM or Lifecycle Marketing.
• Understand the nuances of NorthAm and LatAm marketing (messaging, tone, imagery, and value propositions).
• Comfortable diving into data to find opportunities.
• Understand cohort analysis, A/B testing rigor, and how to measure incremental lift.
• Comfortable in a dashboard; able to extract the 'why' and translate it into 'what's next'.
• Proven track record of executing with excellence in autonomy.
• Comfortable writing a local brief as well as presenting a long-term strategy to leadership.
• Hands-on experience with enterprise CRM tools (preferably Braze).
• Comfortable discussing data schemas, API triggers, and HTML/Liquid logic with CRM Tech engineers.
• Ability to build relationships with senior stakeholders in Product and Engineering.
• Not afraid to push back when necessary to protect the customer experience and drive business value.
• Always put yourself in the customer’s shoes.
• Understand that 'spamming' is not a strategy and fight for relevance in every interaction.

Nice To Haves

• Proficiency in SQL to self-serve data insights.
• Experience in a high-growth product-led, Fintech or SaaS environment.
• Experience working with localised campaigns across multiple regions/languages.

Responsibilities

• Own and elevate the Americas customer lifecycle strategy.
• Hold the vision for how Wise communicates with customers in the Americas.
• Bridge the gap between high-level CRM strategy and tactical execution.
• Ensure customers receive the right message, at the right time, through the right channel.
• Foster a culture of experimentation, autonomy, and continuous learning.
• Help the team grow their careers at Wise.
• Define the end-to-end lifecycle strategy for customers in NorthAm.
• Build sophisticated, automated journeys that drive activation, cross-sell and retention.
• Drive key CRM metrics: improving conversion rates, reducing churn, and increasing lifetime value.
• Use data to prove the value of your and your team’s work.
• Be the primary voice for Americas CRM across the company.
• Partner deeply with NorthAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams.
• Ensure communications are aligned with product roadmaps and customer needs.

Benefits

• Opportunity to help create an entirely new network for the world's money.
• Mission-driven company focused on making money movement easier and cheaper.
• Diverse, equitable, and inclusive teams.
• International team with celebrated differences.
• Opportunities for career progression.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed