Lifecycle Marketing Manager

Robinhood•Menlo Park, NY

2d•Hybrid

About The Position

Robinhood is seeking a Lifecycle Marketing Manager to drive customer engagement across its products. This role focuses on developing and implementing a strategic growth roadmap to guide users through onboarding, product adoption, engagement, and retention. The manager will collaborate with product, marketing, creative, and data science teams to build campaigns and experiments that increase product and service engagement. The ideal candidate has a passion for quantitative approaches, utilizes marketing technology and data as a competitive advantage, and thrives in a fast-paced, results-oriented environment. This role is based in Menlo Park, CA and New York City, NY offices, with a hybrid in-office expectation of at least 3 days per week. Robinhood emphasizes the value of in-person collaboration for innovation and community building.

Requirements

Bachelor’s degree from an accredited college or university.
5+ years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field.
Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases.
Results-oriented approach with humility, drive, and creativity.
Experience with marketing strategy, including opportunity assessment, customer segmentation, and message testing.

Nice To Haves

Familiarity with SQL and / or HTML.

Responsibilities

Own the strategy of lifecycle journeys and campaigns for product areas, identifying, sizing, and prioritizing opportunities for increased customer engagement.
Collaborate with product marketing, product, design, data science, and content teams to develop personalized and compelling customer journeys.
Utilize customer segmentation and data analysis to identify opportunities for targeted messaging and personalized experiences.
Generate data-driven hypotheses to improve marketing performance, design and implement A/B tests, and apply basic statistical knowledge to analyze results.
Drive the creative development and iteration pipeline, applying insights from A/B tests.