melin Lifecycle Marketing Manager

Archipelago Companies•San Clemente, CA

7d•Hybrid

About The Position

At melin, we are seeking an incredible human to join our elite, yet small team of “A players.” We are looking for a Lifecycle Marketing Manager to own and elevate melin's customer retention strategy across Email, SMS, Referral, and emerging channels. In this role, you will design, execute, and optimize data-driven lifecycle campaigns aimed at boosting repeat revenue, customer lifetime value (LTV), and overall brand engagement. The ideal candidate blends an analytical, data-driven mindset with a strong eye for digital design, user experience, and premium customer journeys. This role owns melin's active customer file and is accountable for growing it to plan: reducing churn, increasing the number of customers reactivated, and converting more first-time buyers into repeat buyers.

Requirements

B.S. or B.A. degree in Marketing, Business, or a related field (or equivalent 3+ years of direct industry experience).
4+ years of dedicated lifecycle, CRM, or retention marketing experience within direct-to-consumer ecommerce, with hands-on ownership of email and SMS.
Proven track record using Klaviyo (or similar enterprise ESPs) and Shopify to build dynamic segmentation and automated flows.
Deep understanding of email best practices, deliverability, dynamic personalization, and lifecycle analytics.
Demonstrated experience utilizing AI-driven marketing tech (predictive analytics, generative copywriting tools, automated segmentation algorithms).
Exceptional attention to detail, project management skills, and a self-driven attitude with full ownership over channel performance.
Strong written communication and copywriting skills tailored to a premium lifestyle audience.
Demonstrated ownership of a customer file or retention number, not only channel execution. You should be able to walk us through a file you grew, what you did, and what it was worth.
Comfort working outside native ESP reporting.
Working proficiency in a BI tool (Tableau/Domo preferred), GA4, and Excel or Sheets at the level of building a cohort or retention curve yourself.
Experience owning a loyalty/membership and referral program.
Experience managing agency and platform vendor relationships, including scope, performance, and renewals.

Nice To Haves

Familiarity with Customer Data Platforms (CDPs), basic HTML/CSS, and Adobe Creative Suite is a plus.
Experience designing or reading holdout and incrementality tests is a plus.

Responsibilities

Build, schedule, and execute all Email and SMS marketing campaigns aligned with the Go-To-Market (GTM) calendar, ensuring error-free messaging and mobile-optimized design.
Own loyalty and referral programs end-to-end (tier strategy, earn/redemption mechanics, points liability), measuring success by repeat rate and file retention.
Drive onsite list capture, pop-up/form strategy, SMS growth, and traffic identity resolution, balancing capture targets with strict list quality and deliverability standards.
Build suppression logic to keep prospecting spend off active users, partnering with paid media on lapsed and high-value audience targeting across channels.
Coordinate with Merchandising to align messaging with inventory levels, product drops, and full-price sell-through goals, while managing replenishment and back-in-stock triggers.
Partner with CX on transactional messaging, review solicitation, and return communications, using CX feedback and return reasons to actively diagnose churn.
Deliver monthly revenue and active file forecasts that roll into the broader DTC business plan, re-forecasting dynamically as business needs change.
Design and execute holdout tests across major flows and campaigns to measure true incremental revenue; maintain a documented testing log to continuously optimize performance.
Protect brand equity and file health by governing send frequency, limiting promotional depth, and establishing clear ceilings on opt-out and spam rates.
Manage relationships, performance reviews, contract renewals, and platform budgets across our retention technology stack.

Benefits

Complimentary meals provided 3x weekly
Generous product gift program and all brand discounts
Company bonus program
5 year and 10 year Milestone Anniversary travel gifts
Medical, Dental, Vision insurance in accordance with plan guidelines
Paid Gym Membership
Company paid life insurance in accordance with plan guidelines
401k with employer match in accordance with plan guidelines
15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
Paid beach and giveback days, bi-annual team building events and other in-person celebrations