Lifecycle Marketing Manager

Time Doctor•New York, NY

18d•Remote

About The Position

Time Doctor is hiring a Lifecycle Marketing Manager to own the marketing-led customer journey from the moment an account starts paying. You will decide who hears what, when, based on which behaviour, and toward which commercial outcome. Your job is to turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue, and to run that engine AI-first, building agents and agentic workflows that do real work. Time Doctor is a workforce analytics platform that gives distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid and outsourced organisations worldwide, with particular strength in BPO, healthcare and tech services. We are bootstrapped, profitable and fully remote, with team members across 30+ countries. We built a durable business on customer revenue rather than venture capital, and we are now focused on growing it. You will own the lifecycle marketing program for our paying customers: the 30/60/90 onboarding plays, ongoing customer communications, customer segmentation, and the expansion and retention plays that grow and keep the base. You design the journeys, brief the work, QA it and measure it, and you own the revenue outcome. Three things define this seat. The number. Your primary measure is the qualified expansion and cross-sell opportunities Lifecycle generates and surfaces. Expansion revenue, net revenue retention and at-risk recovery sit right behind it, shared with CS, Sales and Product. The lane. You own orchestration and outcomes across the customer base, not every surface you touch. PMM owns the message, GTM Ops builds the scoring and routing, and Growth and CS co-define the signals with you. You make it all work together. The operating model. This is an AI-first role, and AI fluency is the job. The bar is that you can stand up an agent that does real work, not describe one. Accelerating Time Doctor's AI-first operating model is an explicit expectation of the seat. This is a systems role. You build repeatable, automated journeys rather than one-off campaigns, and you keep human ownership of segmentation logic, offer design, guardrails, final QA and the commercial call.

Requirements

5 to 7 years in lifecycle, CRM, customer or retention marketing at a B2B SaaS company.
Track record of designing and running behavior-triggered customer journeys with owned adoption, retention, or expansion outcomes.
Comfortable using product usage and account data to define segments, propensity, and churn logic.
Fluent in a marketing automation or lifecycle stack (e.g., HubSpot) and cohort analysis.
Experience running expansion, cross-sell, or renewal-support programs.
Experience coordinating opportunity handoff with CS and Sales.
Clear understanding of the boundaries between lifecycle marketing, Growth, and CS, with the ability to work cleanly across these lines.
Hands-on experience building agents or agentic workflows that perform real work.
Remote work capability with a minimum four-hour daily overlap with US Eastern (ET) business hours.
AI fluency; ability to build agents and agentic workflows that do real work.

Nice To Haves

Product-led SaaS experience.
More than four hours of daily overlap with US Eastern business hours.
Background in workforce analytics, time tracking, HR tech, or productivity software.
Experience marketing to BPO, outsourcing, healthcare, or tech services customers.

Responsibilities

Own the lifecycle marketing program for paying customers, including onboarding, ongoing communications, segmentation, expansion, and retention plays.
Design customer journeys, brief work, perform QA, and measure revenue outcomes.
Drive adoption of key capabilities and education, including TD Academy and webinars.
Segment paying customers based on profile, product usage, engagement, lifecycle stage, adoption state, expansion propensity, and churn risk.
Design, build, and QA journeys and triggers for targeted customer plays.
Develop plays for expansion and cross-sell, routing qualified opportunities to Sales and CS.
Implement proactive plays against at-risk cohorts, provide air cover for CS retention efforts, and re-engage dormant or churned accounts.
Manage renewal-moment marketing campaigns, including value-recap and air-cover.
Own audience, segmentation, timing, and orchestration for customer newsletters, webinars, feature comms, and in-app announcements.
Identify advocates and trigger asks for reviews, referrals, testimonials, and references.
Manage review-site presence and activate promoters identified through NPS.
Analyze performance across all journeys, identifying areas for improvement.
Implement AI-driven workflows for segmentation, signal interpretation, journey building, comms drafting, and scoring.
Determine which workflows run autonomously and which require human judgment.