Lifecycle Marketing Manager

Varo Bank • Salt Lake City, UT

10h

About The Position

Join Varo Bank as a Lifecycle Marketing Manager and help us deliver personalized, data-driven experiences that deepen customer relationships and drive long-term engagement. This is a highly hands-on, execution-focused role for someone who thrives in a fast-paced, high-growth environment and takes full ownership of lifecycle programs across onboarding, engagement, retention, and resurrection. You won’t just execute campaigns—you’ll build, optimize, and scale the systems and journeys that power how we communicate with millions of customers. You will own outcomes, not just outputs—driving key business metrics like primary banking conversion, product adoption, and cross-sell (e.g., lending). You’ll design experiments, establish test/control frameworks, and measure impact to continuously improve performance. Working closely with Product, Engineering, Research, Marketing, and Data, you will bring lifecycle strategies to life across email, push, SMS, content cards, and in-app messaging.

Requirements

• 3–5+ years of hands-on experience managing lifecycle, retention, or engagement marketing programs.
• Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud), including journey orchestration.
• Comfortable owning the full campaign lifecycle, including copywriting, QA, and building assets (experience with tools like Figma is a plus).
• Experience working closely with Product teams and aligning marketing with product experiments and roadmap priorities.
• Strong understanding of customer segmentation, targeting, and lifecycle journey design.
• Strong analytical and quantitative skills, with the ability to measure impact and drive data-informed decisions.
• Experience designing A/B tests, setting up control groups, and managing experimentation roadmaps tied to business outcomes.
• Experience using analytics tools such as Tableau, Amplitude, or similar platforms.
• Strong attention to detail across QA, documentation, and campaign execution.
• Ability to clearly communicate insights and work cross-functionally.
• Ability to create relevant, engaging, and on-brand customer experiences.
• Track record of driving measurable impact in a performance-driven environment.

Nice To Haves

• Experience in fintech, banking, or another regulated industry
• Familiarity with CDPs such as Segment
• Basic SQL skills or data analysis experience

Responsibilities

• Own lifecycle programs across onboarding, engagement, retention, and resurrection, with clear accountability for performance metrics (e.g., conversion, activation, retention, cross-sell).
• Ideate, write, design, and execute automated, personalized cross-channel campaigns across email, push, SMS, and in-app surfaces.
• Write your own copy and build campaign assets (e.g., emails, push, in-app messages), partnering with design when needed but able to move quickly and independently (e.g., Figma).
• Manage lifecycle programs from ideation through execution—including briefing, calendaring, QA, launch, optimization, and reporting.
• Set up and manage complex lifecycle journeys, triggers, and automations within CRM platforms (e.g., Braze).
• Design and execute A/B tests, establish test/control groups, and build a structured experimentation roadmap to drive continuous improvement.
• Analyze performance using tools like Amplitude, Tableau, or similar platforms, and translate insights into actionable improvements.
• Partner closely with Product, Engineering, and Data teams to align lifecycle efforts with product experiments and roadmap priorities.
• Ensure campaigns are executed with precision across segmentation, personalization, and QA processes.

Benefits

• FDIC insured
• Equal opportunity employer
• Embraces diversity
• Commitment to building teams that represent a variety of backgrounds, perspectives, and skills

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed