Lifecycle Marketing Manager

Ridwell•Portland, OR

1d•$120,000 - $140,000•Hybrid

About The Position

Ridwell is seeking a Lifecycle Marketing Manager to elevate its member experience through best-in-class onboarding, channel integration, and retention strategies. This role is crucial for helping more members succeed in wasting less for longer, especially as Ridwell expands nationally. The manager will own the end-to-end lifecycle marketing execution, leveraging data and automation to create timely, intentional, and useful member interactions across various channels.

Requirements

Significant experience managing lifecycle, CRM, or email/SMS marketing programs from end-to-end.
Hands-on experience with the Iterable platform.
Proven ability to use data for analysis and decision-making.
Comfortable with both strategic planning and hands-on execution across email, SMS, journey building, and QA.
Strong motivation for improving member experience and aligning with Ridwell's mission.
Bonus: Proven track record of automating execution or administrative tasks using AI or tooling.

Responsibilities

Own activation, onboarding, and retention strategy across Pickup and Mail-In products, collaborating with Acquisition and Content teams.
Execute lifecycle marketing end-to-end, including email, SMS, journey building, and QA, while identifying opportunities for automation and AI.
Partner with creative and content teams to develop inspiring and educational content for member interactions across email, SMS, and direct mail.
Drive progress towards a fully connected lifecycle system for a coherent and useful member experience.
Collaborate cross-functionally with Acquisition, Sales, Product, Brand, and Creative teams to ensure a seamless member journey.