Lifecycle Marketing Manager

Robinhood•Menlo Park, CA

3d•$106,000 - $160,000•Hybrid

About The Position

Robinhood is building an elite team to democratize finance for all, applying frontier technologies to the world’s biggest financial problems. They are looking for bold thinkers and sharp problem-solvers who are wired to make an impact. Robinhood is a place where ambitious people do the best work of their careers, with a high-performing, fast-moving team that prioritizes ethics. This role is based in their Menlo Park, CA and New York City, NY offices, with in-person attendance expected at least 3 days per week. The company believes in the power of in-person work to accelerate progress, spark innovation, and strengthen community, with an intentional and energizing office experience designed to support high-performing teams. As a Lifecycle Marketing Manager, you will drive customer engagement across Robinhood's products by connecting the right user to the right action. Your focus will be on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement throughout the entire user journey, including onboarding, product adoption, engagement, and retention. You will collaborate closely with product, marketing, creative, and data science teams to build campaigns, experiments, and messaging that increase engagement with their products and services. A passion for applying a quantitative approach to prioritization and creative problem-solving, leveraging marketing technology and data as a competitive advantage, is essential. This role requires a results-oriented individual who thrives in a fast-paced environment, supported by a team of engineers, analysts, content strategists, brand marketers, and product innovators.

Requirements

Bachelor’s degree from an accredited college or university
5 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases
Results oriented approach - with the humility, drive, and creativity to get it done
Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing

Nice To Haves

Familiarity with SQL and / or HTML a plus

Responsibilities

Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.
Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
Drive the creative development & iteration pipeline applying takeaways from your A/B