Director

Outcomes4Me•Boston, MA

8d•Onsite

About The Position

Outcomes4Me is seeking a data-driven and hands-on Lifecycle Marketing Manager/ Senior Manager/ Director to drive and execute our lifecycle marketing strategy. This role will play a pivotal part in helping more cancer patients discover Outcomes4Me and be supported during their journey. The position is within the product organization and will own user engagement and retention across digital channels, including CRM, email, app push notifications, and SMS. Key performance indicators for this role include activation rate, repeat sessions per MAU, push opt‑in rate, day 30 retention, CPS, CAC, payback, and LTV to CAC.

Requirements

5–12 years of experience in growth or lifecycle on consumer or health apps.
Hands‑on experience with Iterable and comfortable building journeys and segments.
Fluent in GA4 and Amplitude.
Proven A/B testing on lifecycle and landing pages.
Strong writing skills for notifications and lifecycle copy.
Working SEO knowledge and content operations.
Experience with consent frameworks and HIPAA‑adjacent guardrails.
Practical use of LLMs for content outlines, audience research, and QA.
Strong technical skills and embrace new GenAI technologies.
Detailed and results-oriented individual with a passion for translating business objectives into product marketing goals and managing towards achieving those goals.

Responsibilities

Own lifecycle and push across app and email from strategy to build to weekly experiments.
Increase engagement and retention by operationally planning and executing a comprehensive CRM program including setting up complex automated user journeys, defining business rules for content, triggers, segmentation, channel, and cadence, and maintaining promotional calendars.
Function as the main point-of-contact for all CRM initiatives that involve partners and stakeholders across Product, Brand/Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs.
Partner with cross-functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users.
Publish a simple weekly dashboard the team trusts.
Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns.
Analyze campaign performance, and identify insights from user behavior to drive better performance and inform sales efforts.
Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails, consent management, de‑identification, and ad platform data hygiene.