Director, Lifecycle Marketing

RELX•Dayton, OH

1d•$95,300 - $158,800

About The Position

This role is for a lifecycle marketing leader who excels at connecting strategy to always-on execution and thrives in a complex, cross-functional environment. As part of Elsevier's Research Marketing organization serving the Academic & Government markets, the Director for Lifecycle Marketing leads the strategy, operating model, and performance of A&G lifecycle programs, including web presence and always-on new sales and renewal programs. The role ensures alignment across Audience, Product, Customer Success, and Digital Ops to drive adoption, expansion, and renewal. The team leader will manage a team of talented marketers in multiple regions while owning the campaign and marketing channel approach for the full lifecycle journey from demand capture through to customer value realization.

Requirements

Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments
Proven ability to translate strategy into scalable programs and consistent execution across teams and regions
Strong commercial, martech, and measurement fluency
Excellent stakeholder leadership and people management, with a focus on coaching and capability development

Responsibilities

Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience
Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization
Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops
Drive pipeline progression, adoption, expansion, and renewal-support outcomes
Build team capability through mentorship, coaching, and leadership development
Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams
Report into VP of Demand & Lifecycle Marketing
Deliver scalable, always-on programs across the buyer and user journey