Lifecycle Marketing Manager (HubSpot)
About The Position
Fooda is growing our enterprise and B2B channels, and we’re looking for a Lifecycle Marketing Manager to build, run, and optimize the programs and systems that convert interest into revenue. This role owns the end-to-end marketing lifecycle experience in HubSpot, from lead capture and nurturing through qualification, handoff, and re-engagement. You’ll drive measurable pipeline outcomes through smart segmentation, testing, and automation, while also owning the day-to-day operational foundation that keeps marketing running smoothly (workflows, reporting, data hygiene, and email performance). You’ll work closely with our RevOps Analyst, Sales, and Content Marketing to make sure every lead is tracked, nurtured, scored, and followed up in a scalable, measurable way. This role reports to the VP of Marketing and is based in Chicago. If you’re equal parts funnel-obsessed marketer and HubSpot power user, this role is for you.
Requirements
- You have 4–7 years of B2B marketing experience, ideally in lifecycle marketing, demand gen, marketing automation, or marketing operations roles.
- Strong proficiency in HubSpot (or similar marketing automation platform) and genuinely enjoy building workflows, segmentation, reporting, and automation.
- Analytical and funnel-minded: you think in terms of conversion rates, pipeline stages, velocity, and ROI.
- Comfortable owning both strategy and execution, from campaign idea → build → launch → reporting → iteration.
- Strong cross-functional collaborator, especially with RevOps and Sales teams.
- Organized, detail-oriented, and able to build systems that scale without breaking when things move fast.
- Excited by Fooda’s mission to connect workplaces with great local restaurants and motivated to help scale our B2B growth.
Nice To Haves
- Experience supporting paid search, landing page strategy, or conversion optimization is a plus.
Responsibilities
- Lifecycle & Funnel Performance
- Design, build, and optimize multi-touch nurture programs to move prospects through the funnel from cold lead → MQL → Sales Qualified Opportunity (SQO).
- Own always-on lifecycle programs including inbound lead nurture, event/webinar follow-up, re-engagement, and long-cycle buying journeys.
- Improve conversion rates across key funnel stages through testing, iteration, and performance analysis.
- Partner with Sales and SDR leadership to ensure follow-up is aligned with lifecycle stage, persona, and intent.
- HubSpot Marketing Automation & Execution
- Own Fooda’s email marketing and marketing automation execution in HubSpot, including segmentation, triggers, list logic, lead scoring support, and A/B testing.
- Build and maintain workflows for lead nurture, lifecycle progression, internal alerts, suppression logic, and sales handoff automation.
- Ensure campaigns are launched with clean setup and tracking (forms, landing pages, lists, UTMs, campaigns, and reporting structure).
- Maintain email deliverability best practices including list hygiene, engagement-based segmentation, and suppression strategy.
- Marketing Reporting & Measurement
- Build and maintain marketing dashboards that track lead generation, funnel conversion, and marketing-sourced / marketing-influenced pipeline.
- Develop reporting views and recurring insights for the VP of Marketing that go beyond basic lead volume (conversion by channel, cohort performance, engagement quality, and velocity).
- Partner with RevOps to align on definitions (MQL, SQL, SQO), funnel stages, and reporting logic while owning marketing-specific performance reporting and analysis.
- Process, Governance, and Marketing Support
- Keep HubSpot organized and scalable by maintaining lifecycle governance, automation QA, naming conventions, documentation, and best practices.
- Act as the “HubSpot go-to” for the marketing team, supporting campaign setup needs and troubleshooting issues quickly.
- Collaborate with Content and Creative to distribute and amplify content through email and paid/organic channels when needed.
- Identify opportunities to improve marketing efficiency by building templates, playbooks, and repeatable campaign workflows.
Benefits
- Competitive base salary, bonus plan, and stock options (based on experience)
- Comprehensive health, dental, and vision plans
- 401(k) retirement plan with company match
- Paid maternity and parental leave benefits
- Flexible spending accounts
- Company-issued laptop
- Fully integrated sales and marketing tech stack: HubSpot, ZoomInfo, LinkedIn, and an SDR team to support outbound
- Daily subsidized lunch program (ours!)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
