Lifecycle Marketing Manager

AlertMedia•Austin, TX

5h•Remote

About The Position

Do work that matters. At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity. Our core values drive us in our important mission of keeping people safe & informed: We’re humans not robots Customers always come first We work better together Simplicity is our strength Our reputation is priceless Hard work pays off The Lifecycle Marketing Manager owns the email and nurture channel end to end, from strategy through execution, testing, and optimization. We’re grateful for the opportunity to help organizations protect their people and their business, and the Lifecycle Marketing Manager will create strategic programs to support the business in nurturing leads, creating opportunities, and accelerating existing pipeline. This includes building and optimizing persona-based lifecycle programs that move leads from MQL to Sales Accepted Lead and opportunity. As one of the fastest growing software companies in the nation, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand! Who you are: You enjoy working hand-in-hand with the sales team to push leads down the funnel, start valuable conversations, and accelerate the deal cycle. You are comfortable owning a core demand generation channel and being accountable for pipeline and conversion outcomes. You add real ownership elsewhere with channel accountability.

Requirements

3+ years of marketing, sales, consulting, or related experience (at a B2B SaaS company, preferably)
Hands-on experience with Marketo or a comparable marketing automation platform (required)
Working knowledge of Salesforce CRM, including campaign tracking and lead flow (required)
Understanding of email compliance and deliverability best practices (CAN-SPAM, GDPR)
Goals driven individual that will go above and beyond to ensure we meet our numbers
Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns
Creative problem solver, with a track record of creating unique solutions to complex problems
Skilled project manager with the ability to prioritize and manage competing deadlines
Strong analytical skills with a keen eye for detail, and ability to make sound, data-driven decisions
Excellent communicator, with an ability to influence and compel through a confident and credible delivery
Excellent English communication skills both verbal and written
This role is not open to sponsorship
Position is open for remote work in the United States only. We do not work in or employee people in these states: Alaska, Louisiana, Montana, New Hampshire, North Dakota, West Virginia, Wyoming, and Nebraska.

Nice To Haves

Experience using tools such as Litmus for email QA and deliverability (preferred)
Experience using AI tools to improve campaign production, personalization, or testing efficiency (preferred)

Responsibilities

Lead integrated strategy for lifecycle marketing campaigns, creating scalable, data-driven, lifecycle and email-led programs programs for AlertMedia’s prospective customers. Ultimately, you’ll ensure our opportunity goals are met according to plan. This role focuses primarily on email and nurture-led lifecycle programs executed through our marketing automation platform.
Transform leads and MQLs into SRLs; increasing engagement with our current database, driving product awareness, and igniting conversations for our sales team. This includes designing triggered workflows, inbound follow-up sequences, re-engagement campaigns, and demo request nurtures
Drive end-to-end campaign orchestration from strategy, collaborating with the larger marketing team on execution, and reporting on campaign performance. You will personally build and QA campaigns in Marketo, partnering with Marketing Operations for lead flow and reporting support.
You will prioritize lifecycle programs that reduce friction in the buyer journey and improve Sales follow-up efficiency.
You will track and optimize MQL to SAL conversion, pipeline influence, and opportunity acceleration
Build and maintain ongoing communication with the sales team. You will align closely with SDR and AE teams to ensure lifecycle campaigns support active follow-up priorities
Constantly measure performance against expectations; make data-driven decisions to heighten campaign success; suggest and implement additional strategies to assist sales in creating more opportunities. You will run A/B tests on subject lines, messaging, cadence, and CTAs, and share results openly to inform future programs.

Benefits

Competitive base salary + Company-wide bonus program
Generous and flexible time and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance 100% paid for employees!
401K with a generous company match
Amazing rewards and incentives – we love celebrating each other!
Commitment to community service with opportunities to give back
A Best Places to Work company 10 years in a row and numerous other awards
Access to brand new downtown office with 360 views of Austin, high-tech building gym, and nearby running trails
Ongoing career development opportunities with our Learning and Development team

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