Lifecycle Marketing Manager
About The Position
Jiffy is looking for a Lifecycle Marketing Manager to own and scale how we engage, convert, and retain customers across their entire journey. This role is critical to turning acquisition into repeat revenue, higher LTV, and long-term brand loyalty. You will design and operate lifecycle programs across email, SMS, and in-product touchpoints balancing automation with creativity, and data with empathy. This is a highly cross-functional role that partners closely with paid media, SEO, product, analytics, and merchandising to ensure every customer interaction feels timely, relevant, and valuable. This role is ideal for someone who loves both systems and storytelling, and wants real ownership over a core growth lever.
Requirements
- 4+ years of experience in lifecycle, CRM, or retention marketing roles.
- Hands-on experience managing email and SMS programs for an eCommerce or consumer brand.
- Strong analytical skills with experience using analytics platforms and spreadsheets to track and interpret performance.
- Experience building and managing automated customer journeys.
- Excellent written communication skills with a strong sense of voice, tone, and messaging hierarchy.
- Ability to manage multiple initiatives in a fast-paced environment.
Nice To Haves
- Experience with lifecycle platforms such as Klaviyo, Braze, Iterable, or similar tools.
- Experience supporting creator-, SMB-, or prosumer-focused audiences.
- Familiarity with segmentation, personalization, and behavioral targeting at scale.
- Comfort working cross-functionally with product, paid media, and analytics teams.
- Builder mindset with a desire to test, iterate, and continuously improve lifecycle programs.
- Experience in high-growth or startup environments.
Responsibilities
- Own and evolve Jiffy’s lifecycle marketing strategy across email, SMS, and other owned channels.
- Design and manage full-funnel lifecycle programs, including onboarding, activation, conversion, retention, reactivation, and win-back.
- Build and optimize automated journeys using behavioral, transactional, and preference-based triggers.
- Develop lifecycle messaging that educates, inspires, and supports creators and small business customers—not just discounts.
- Partner with paid social, SEO, and content teams to align lifecycle efforts with acquisition and demand creation strategies.
- Collaborate with product, merchandising, and analytics teams to ensure lifecycle messaging reflects inventory, promotions, and customer intent.
- Own experimentation and testing across subject lines, messaging, offers, timing, and channel mix.
- Analyze performance across lifecycle KPIs (conversion rate, repeat purchase rate, LTV, churn, engagement) and translate insights into action.
- Maintain a strong cadence of reporting and communication to keep stakeholders aligned on performance and learnings.
- Ensure best practices around deliverability, compliance, and customer experience.
Benefits
- Competitive salary, equity opportunities, and performance-based bonuses.
- Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
- 401(k)
- Annual wellness benefits to help you stay healthy and balanced.
- Choice of MacBook or PC laptop, plus equipment for your home office setup.
- Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
- Annual stipend to support your learning and career growth.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
