Lifecycle Marketing Manager

Handoff • Austin, TX

3d • $100,000 - $120,000

About The Position

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.
We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

Lifecycle Marketing Manager at Handoff
We’re hiring a Lifecycle Marketing Manager to launch and scale email-led campaigns that drive fast, measurable growth across the full funnel. In this execution-focused role, you’ll own campaign buildout and performance across lifecycle stages, crafting copy, running tests, and driving results. You’ll partner closely with sales and product teams to turn strategy into action and accelerate revenue through high-impact, email-first programs.
This role is ideal for a hands-on marketer with 3–5 years of experience who’s looking to level up by taking on real ownership. If you’re a strong executor with sharp copy instincts and a bias for results, we’d love to meet you.

Requirements

• 3–5 years of experience in lifecycle, demand generation, or email marketing—ideally in a fast-paced SMB SaaS or startup environment.
• Experience with tools like Clay, Instantly, HubSpot, Apollo, or similar
• Proven ability to build and run high-performing email programs that drive measurable pipeline and revenue.
• Strong copywriting skills—able to translate strategy into crisp, clear, and motivating messages.
• Highly organized executor who thrives on speed, ownership, and outcomes—not just activity.
• Familiar with basic landing page tools like Webflow, Unbounce, etc.; able to move quickly within them.
• Understand how short sales cycles work and how to tie marketing actions directly to revenue.
• Comfortable working cross-functionally in a fast-moving environment

Nice To Haves

• Experience working with SMB audiences or within the construction, skilled trades, or local services space

Responsibilities

• Build and launch email and lifecycle campaigns that drive outbound demand, new trialers, activations, and expansion across short (7-days) sales cycles.
• Write compelling, conversion-optimized copy for emails, landing pages, and nurture flows.
• Execute fast-paced experiments across lifecycle stages—activation, conversion, retention—and optimize based on performance.
• Collaborate with GTM, product, and sales to align messaging, reporting, and audience targeting.
• Set up campaign infrastructure using tools like HubSpot and Instantly (or similar), ensuring seamless execution and clean handoffs.
• Analyze performance across open rates, click-throughs, conversions, and revenue impact—and share insights regularly.
• Maintain tight execution timelines in a startup-paced environment while delivering high-quality output.

Benefits

• Competitive Salary + Equity
• Unlimited Paid Time Off (PTO)
• 401(k)
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Flexible Spending Account (FSA)
• Dependent Care FSA (DC FSA)
• Relocation Allowance
• Top-Notch Equipment
• Team Offsites

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed