Lifecycle Marketing Manager

SimplePractice

1d • $100,000 - $129,000

About The Position

We are looking for a highly-motivated Lifecycle Marketing Manager to join our team. This is a fast-paced role, which encompasses end-to-end campaign development, management, execution and reporting on lifecycle campaigns across targetable channels, with strong emphasis on email. The perfect fit for this role is an ambitious, growth-oriented marketer that’s data-driven and possesses strong technical skills to execute on simple and complex marketing campaigns across channels.

Requirements

• 5+ years of experience in lifecycle marketing, crm marketing, or a related role, with a focus on managing complex email nurtures across various lifecycle stages.
• Strong analytical skills and problem solving skills, with extensive experience using data to inform decision making
• Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
• Proficiency in tools such as Iterable (or any other major ESPs), Appcues, Mixpanel, Tableau, Rockerbox, Extole, and Asana
• Experience collaborating with cross-functional teams and managing campaigns from ideation to execution

Nice To Haves

• Experience in SMS, push, and in-product notifications is a plus

Responsibilities

• Develop and manage evergreen nurtures to drive adoption, engagement and value from the moment prospect enters marketable universe to beyond post-sale
• Design personalized onboarding experiences that support various personas and segments across various channels
• Develop foundational understanding of the customer journey and use data-driven insights to propose new optimizations, personalization, and A/B test to execute
• Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization and frictionless ongoing adoption
• Partner with creative team to create compelling content for emails, in-app messages, push notifications and SMS
• Regularly analyze results, identify insights, and provide performance updates to assess impact and inform recommendations
• Work closely with cross-functional partners across Analytics, Growth, Product, Marketing, and Customer Success

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees