Lifecycle Marketing Lead

The Minnesota Star Tribune•Fridley, MN

7h•$72,000 - $85,000•Hybrid

About The Position

The Minnesota Star Tribune is seeking a dynamic Lifecycle Marketing Lead to execute growth strategies across the entire digital subscriber lifecycle. This role involves audience acquisition, subscriber conversion, engagement, retention, and win-back initiatives. The Lead will develop and implement data-driven marketing campaigns across various channels, including onsite experiences, email, paid media, and subscription platforms, to optimize the customer journey and drive business growth. Working collaboratively with other marketing directors and managers, this position is crucial for expanding the digital subscription business by converting audiences into loyal subscribers, deepening engagement, and improving retention through experimentation and personalization. The role requires leveraging data, customer insights, and testing strategies to enhance campaign performance, improve the subscriber experience, and maximize subscriber lifetime value.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum of 4 years of experience in lifecycle marketing, digital marketing, subscription marketing, or a related field.
Proven experience planning, executing, and optimizing multi-channel digital marketing campaigns using email marketing platforms, marketing automation, and other digital marketing tools.
Strong proficiency with analytics and reporting tools to measure campaign performance, identify trends, and translate data into actionable insights that improve business results.
Excellent analytical, problem-solving, and critical thinking skills with the ability to make data-driven recommendations and optimize the customer journey.
Strong written and verbal communication, organizational, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
Proven ability to collaborate effectively across cross-functional teams while working independently, demonstrating initiative, accountability, and attention to detail.
Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status.

Nice To Haves

Experience in subscription-based or recurring revenue businesses, with an understanding of subscriber lifecycle marketing and customer journeys.
Experience using Piano, Sailthru, or similar customer journey, subscription marketing, and marketing automation platforms.
Familiarity using paid social advertising platforms.
Working knowledge of HTML.
Experience leveraging AI tools to improve marketing workflows, campaign execution, and performance optimization.

Responsibilities

Execute lifecycle marketing campaigns across acquisition, onboarding, engagement, retention, and winback initiatives.
Build, test, and optimize onsite subscription experiences, including pricing, offers, messaging, user journeys, and save interventions within our subscription platform (Piano) and our app platform.
Produce, test, schedule, and optimize email marketing campaigns, promotional messaging, and subscriber communications.
Manage paid social campaigns that support subscription acquisition and lifecycle objectives.
Develop customer segmentation and audience targeting strategies to deliver personalized marketing experiences.
Monitor campaign performance, analyze customer behavior and test results, and provide reporting and recommendations that improve conversion, engagement, retention, and lifetime value.
Assist with quality assurance across onsite experiences, email campaigns, subscription flows, and other marketing channels.
Identify emerging lifecycle marketing trends, testing opportunities, and best practices that improve subscription growth.
Leverage AI tools to improve marketing workflows, uncover optimization opportunities, and increase operational efficiency.