Lifecycle Marketing Lead (PLG SaaS) - 26051601
About The Position
We are looking for a senior lifecycle marketer who wants to build, own, and optimize a complete behavioral email and retention system from the ground up. This is not a campaign management role. You will architect the lifecycle infrastructure that powers how users move from signup → activation → upgrade → retention. You will work directly with product and engineering to define event tracking, behavioral triggers, retention segmentation, and lifecycle automation across the entire customer journey. If you enjoy building systems, thinking deeply about user behavior, and turning product signals into high-performing lifecycle programs, this role was designed for you.
Requirements
- 4–6+ years in Lifecycle Marketing, CRM, Retention Marketing, or Marketing Automation
- Experience in SaaS, PLG, subscription, or freemium products
- Strong hands-on experience with tools like Customer.io, Klaviyo, Braze, HubSpot, or Iterable
- Experience building behavioral trigger systems
- Understanding of event-based architecture and user tracking
- Experience working closely with product and engineering teams
- Strong analytical mindset with experience improving retention, activation, re-engagement, and free-to-paid conversion
- Ability to both build automation logic and write effective lifecycle messaging
Nice To Haves
- PLG or freemium business experience
- Experience building lifecycle systems from scratch
- Familiarity with Segment, Mixpanel, Amplitude, or PostHog
- Experience with NPS frameworks and satisfaction scoring
- Experience with AI, EdTech, or consumer SaaS products
Responsibilities
- Design and optimize behavioral flows that convert free users into paid subscribers, including building trigger-based lifecycle sequences tied to product behavior, creating upgrade journeys based on user intent and engagement, and designing segmentation logic for different user states.
- Run A/B tests across messaging, timing, CTAs, and offers to continuously optimize upgrade conversion rates.
- Build a retention system from zero, including designing a Satisfaction Score model based on product usage and engagement, building retention segments (Champion, Engaged, At-Risk, Dormant), and creating automated retention and win-back flows.
- Manage onboarding NPS, quarterly NPS, churn surveys, and feedback loops.
- Monitor churn trends and retention health over time.
- Select and configure the ESP (Email Service Provider).
- Define event tracking requirements with engineering.
- Help structure the behavioral data pipeline.
- Own lifecycle architecture and automation logic.
- Build reporting dashboards and KPI tracking.
- Manage deliverability and email health.
- Discuss product events, trigger logic, tracking requirements, user states, data flow, and lifecycle segmentation with engineering and product teams.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
