Lifecycle Marketing Lead (Remote US)

Directive•Irvine, CA

4d•$100,000 - $120,000•Remote

About The Position

Directive Consulting is seeking an Associate Director of Lifecycle Marketing to build and lead their dedicated Lifecycle Marketing practice. This is a player-coach role where you will be hands-on with strategy, platform architecture, client delivery, and execution, while also defining Directive's approach to Lifecycle Marketing. You will have significant autonomy to shape the practice, including methodology, service offerings, delivery model, technology recommendations, and measurement frameworks. The role involves working closely with senior leadership who will provide strategic direction and support. This position is ideal for someone with a strong point of view and experience in building and improving marketing offerings from the ground up, rather than inheriting a pre-existing playbook. The practice will support both eCommerce and Service & SaaS clients, focusing on areas like direct commerce retention, channel enablement, lead nurture, pipeline acceleration, customer expansion, and subscription growth.

Requirements

Player-Coach Leadership: Ability to build and directly deliver client work initially, with increasing responsibility for developing people as revenue and headcount grow.
6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models.
Hands-on experience architecting lifecycle programs from scratch.
Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
Working expertise in at least two major lifecycle or marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, Attentive).
Experience working with imperfect data and creating practical strategies despite technical limitations.
Strong client-facing communication skills and ability to confidently lead conversations with senior stakeholders.
Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes.
Previous experience mentoring, managing, or informally developing other marketers.
Ability to move between strategy and execution without viewing hands-on work as "below" the role.
Strong commercial instincts and comfort participating in scoping, pitching, or expanding client engagements.
Comfort operating in ambiguity and creating structure where little exists today.
A strong point of view paired with a willingness to change that point of view when the data or client context calls for it.

Nice To Haves

Agency or consulting experience managing multiple clients simultaneously.
Experience supporting both eCommerce and B2B/SaaS lifecycle programs.
Experience with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models.
Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor and their relationship to customer and marketing data.
Experience with SMS strategy, technology evaluation, implementation, and optimization.
Experience partnering closely with RevOps, Sales Operations, or Marketing Operations teams.
Experience auditing lifecycle programs and translating findings into paid consulting engagements.
Previous responsibility for scoping, pitching, or selling professional services.
Experience helping build a new capability, department, or service offering.
Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or comparable technologies.

Responsibilities

Establish how Directive approaches Lifecycle Marketing across eCommerce and Service/SaaS clients.
Build lifecycle strategies rooted in client's revenue model, customer journey, data, and business objectives.
Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.
Identify gaps in existing lifecycle programs and prioritize high-impact opportunities.
Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.
Establish measurement frameworks that connect lifecycle activity to meaningful business outcomes.
Be hands-on with client delivery, acting as a strategist and executor.
Work across client technology stacks, not within a single platform.
Own client relationships as a senior member of the practice.
Influence and build the Lifecycle Marketing offering, improving existing frameworks and introducing new approaches.
Help determine where Lifecycle Marketing can create value before an engagement begins.
Become a go-to resource for Sales and Client teams regarding Lifecycle Marketing engagements.
Develop and mentor other marketers as the team grows.
Operate in ambiguity and create structure where little exists.

Benefits

Competitive base salary ($100,000 - $120,000 USD).
Medical, dental, vision plans, disability, and life insurance coverage.
100% employer-paid medical plan for employee and 50% employer contribution for dependents (US, CAD, MX).
Mental health support through Spring Health (access to certified therapists) and Headspace membership.
Physical health support through Omada (physical therapy) and Aaptiv virtual workouts.
Complimentary One Medical membership for primary and virtual care.
Unlimited PTO (with a 2-week minimum).
Paid Company Holidays.
Your Birthday Off.
End of Year Recharge (Company closed December 24 - January 1).
Paid Parental Leave.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure.
Annual Company-wide Retreat.