Coordinator, Lifecycle Marketing
About The Position
The Lifecycle Marketing Coordinator will work on all aspects of lifecycle operations, including email, push notifications, and pre-roll advertisements. This role involves managing the lifecycle calendar to ensure optimal contact frequency, preparing email templates that highlight shows, segmenting audiences, applying best practices, and suggesting new tests and optimizations. The position also includes assisting with regular reporting on lifecycle initiatives. The ideal candidate is comfortable in a fast-paced environment, capable of multitasking and prioritizing with a high level of attention to detail. A strong understanding of direct marketing techniques like email and push notifications is essential, including knowledge of deliverability, engagement tactics, and a desire to delve into lifecycle journey building, personalization engines, and user segmentation.
Requirements
- Bachelor’s degree required
- Experience working in digital and email marketing
- Strong understanding of email fundamentals: opt-in legislation, segmentation, list/data management, conversion KPIs, deliverability, etc.
- Understanding of HTML/CSS principles (direct coding not required)
- Passionate about British TV and SVOD
- A passion for working in a fast-paced media environment
- Excellent attention to detail
- Process-driven, detail-oriented, and curious self-starter, takes initiative, with the ability to juggle multiple priorities and problem-solve
- Excellent ability to communicate insights to a variety of audiences and formats, presenting findings in a way that is clear, concise and actionable
Nice To Haves
- Experience with a mid-to-enterprise level email marketing tool preferred, such as Braze, BlueShift, Bronto, Klaviyo, SendGrid, Salesforce etc
Responsibilities
- Serve as Lifecycle team’s liaison across teams (Creative, Editorial, etc), owning regular meetings and setting agendas
- Manage the lifecycle calendar for all channels (email marketing, push, pre-roll) for BritBox globally, aligning with local content and marketing priorities
- Own all aspects of email creation: building templates, briefing copy and creative assets, and obtaining feedback and signoff
- Collaborate with cross-functional teams to ensure lifecycle campaigns are aligned, delivered on time, and support business objectives
- Ensure all campaigns are send-ready, checking all links, images, desktop/mobile rendering in major email clients
- Monitor existing lifecycle and transactional emails, ensuring all current information is up-to-date and creating new campaigns as needed
- Monitor and report on lifecycle campaign performance, identifying trends, insights, and optimization opportunities to improve engagement, retention, and conversion
- Support A/B testing and optimization efforts across email, push, and other lifecycle channels
- Maintain an in-depth understanding of customer data within our email platform, including its sources and how to apply it within segmentation and personalization
- Maintain campaign documentation, processes, and best practices to support operational excellence and knowledge sharing
- Live and breathe email best practices, recommending new ideas & functionality for creative and ensuring our lists are always in peak health
- Ensure we adhere to email marketing rules in each region you work on; such as GDPR, CAN-SPAM or CASL
- Maintain a deep understanding of our customer lifecycle, across all platforms, products, and regions, and understand how each influences the customer journey
Benefits
- competitive benefits
- bonus potential
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
