Lifecycle Marketing Coordinator

Arena Club•Los Angeles, CA

10h

About The Position

Arena Club is seeking a Lifecycle Marketing Coordinator to join their retention team. This role will be responsible for the day-to-day execution of CRM and lifecycle marketing programs, driving customer engagement, retention, and repeat purchases. The position reports to the Retention Manager and is ideal for an early-career marketer looking to gain expertise in email, push, and SMS marketing within a rapidly growing collectibles platform. The role involves collaborating on strategy, ensuring timely execution across all retention channels, and offers direct ownership, mentorship, and exposure to scaling a lifecycle program.

Requirements

Bachelor’s degree in Marketing or a related field.
1–2 years of hands-on experience in CRM, lifecycle marketing, or email marketing.
Exceptional proofreading and QA skills, with a track record of catching formatting errors, typos, or broken links before deployment.
Comfort navigating standard ESP and CRM platforms (Customer.io, Braze, Klaviyo, or similar tools).
Solid understanding of email, push, and SMS marketing fundamentals, including A/B testing methodologies and rendering checks.
Basic HTML and CSS knowledge to make quick edits to email templates and troubleshoot layout issues.
Tech-forward mindset with prior experience or active comfort using AI tools to streamline copywriting, enhance audience segmentation, or speed up daily CRM workflows.
Strong organizational and time-management skills to effectively manage a high-volume campaign calendar.
Analytical mindset with comfort using data to identify patterns, evaluate campaign success, and support marketing decisions.
Ability to thrive and remain agile in a fast-paced, high-growth startup environment.

Nice To Haves

Familiarity with sports cards, Pokémon TCG, or trading card games, or a strong willingness to quickly learn the collector landscape.
Fluency in Excel or Google Sheets for compiling metrics and performing basic data analysis.
Strong copywriting instincts with an eye for voice and tone that resonates with a passionate, hobby-driven community.

Responsibilities

Build, test, and deploy daily CRM campaigns across email, push notifications, and SMS based on the marketing calendar.
Manage daily communications for the lifecycle program, ensuring accurate messaging regarding updates, rewards, and special drops/offers.
Segment customer data to deliver targeted, personalized campaigns based on user personas, buying patterns, and collectors' behaviors.
Own subject line, copy, and offer testing; track performance and apply data-driven insights to future sends.
Manage end-to-end campaign QA, including proofing copy, verifying links, and testing rendering across multiple devices to ensure error-free deployment.
Maintain the CRM sending calendar to align campaign deliveries with product drops, promotions, and seasonal events.
Partner with the Design team to brief, review, and finalize creative assets for all campaigns.
Pull basic performance metrics (opens, clicks, conversions), flag engagement trends, and support ad-hoc retention initiatives.