Lifecycle Marketing Automations Lead – (Temporary Contract Until September 2027)
About The Position
As the Lifecycle Marketing Automations Lead, you will lead the content strategy and execution of lifecycle and transactional programs, spanning acquisition, onboarding, retention, loyalty, and reactivation, with a focus on increasing customer lifetime value and omnichannel engagement. You will partner closely with Global CRM and Technology teams to deliver personalized and relevant experiences, leveraging guest insights based on CRM data (RFM, LTV, segmentation, etc). Please note, this is a temporary role ending September 2027. It is based out of our North Vancouver office and is open to a hybrid work schedule. Candidates must be eligible to work in Canada. The Lifecycle Marketing & CRM team builds meaningful relationships with Arc’teryx guests through personalized, data-driven communications across channels. By combining customer insight, experimentation, and cross-functional collaboration, the team delivers lifecycle experiences that connect brand storytelling, product moments, and transactional interactions into a cohesive omnichannel guest journey.
Requirements
- A Bachelor’s degree in business, marketing, or communications or a related field
- 6+ years’ experience in lifecycle marketing, CRM, or retention marketing
- Ability to work autonomously, while collaborating with others during daily meetings and standups
- Ability to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
- Strong attention to detail
- Experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms (i.e. Salesforce Marketing Cloud, Figma)
- Understanding best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
- Highly skilled in Figma, HTML, CSS, and UX design practices
- Thinking in the shoes of the customer / consumer
- Thinking of Arcteryx.com in a global, sustainable fashion; finding initiatives that work both globally and for the long term
- Innovative and creative, with a logical and methodical approach to problem solving
- Strong communicator who can work with cross functional teams from other channels of the business
- Highly flexible and adaptable when faced with ambiguity
- Effectively balance autonomy and collaboration
- Inspire breakthrough thinking and continuous improvement
- Seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Passion for your work is paralleled by your passion for getting outside and living it
- Results-driven and have a passion for pursuing audacious goals
Responsibilities
- Leading the content strategy and implementation of lifecycle and transactional programs including creative briefing, design wireframing, and QA/UAT
- Collaborating cross-functionally with Global CRM, Technology, Creative, and Omnichannel teams to deliver lifecycle and transactional programs that drive measurable business outcomes
- Leveraging Salesforce Marketing Cloud and MCP tools, as well as insights from the Global CRM team, to develop content strategies and testing ideas that maximize guest retention, loyalty, and omnichannel engagement
- Leading a structured experimentation agenda across lifecycle and transactional programs to continuously optimize engagement, conversion, and retention
- Partnering with regionalized CRM teams to ensure lifecycle and transactional programs are delivered in supported languages and region-specific programming
- Tracking and reporting on lifecycle marketing KPIs, translating data into actionable insights and recommendations to inform program strategy and optimization
- Leading a team to execute continuous improvement initiatives, with a focus on region-based optimizations and A/B tests
- Supporting the Senior Manager, Lifecycle Marketing & CRM, in driving cross-functional initiatives including CRM migrations, new lifecycle programs, and marketing technology enhancements
- Accelerating omnichannel growth through retention, loyalty, onboarding, and reactivation programs
- Expanding advanced personalization and automation capabilities across CRM channels
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
