Lifecycle Marketer Specialist - US

Search Atlas•Austin, TX

11h•Remote

About The Position

We are looking for a Lifecycle Marketer to own the end-to-end customer journey — from the moment someone signs up for a trial to the moment they become a long-term, expanding customer. You will build and optimize the email, in-app, and multi-channel programs that turn new users into active customers and active customers into advocates. This is a hands-on, execution-heavy role. You will own onboarding flows, nurture sequences, re-engagement campaigns, expansion and upsell programs, and churn prevention. You will work closely with Product, Growth, Sales, and Customer Success to build data-driven lifecycle programs that directly impact retention, expansion revenue, and customer satisfaction.

Requirements

4–7 years of lifecycle marketing, email marketing, or CRM marketing experience at a B2B SaaS company.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Iterable, Customer.io, Braze, or similar). You can build flows, set up triggers, and manage segmentation yourself.
Strong analytical skills. You are comfortable working with data to identify patterns, measure program performance, and make decisions about what to test next.
Experience building onboarding, nurture, and retention email programs that drove measurable improvements in activation, engagement, or churn.
Excellent writing skills. Lifecycle marketing is a writing job — subject lines, email copy, in-app messages, and push notifications. You write clear, concise, action-oriented copy.
Experience with segmentation and personalization — you know how to target the right message to the right user at the right time.
Comfort working cross-functionally with Product, Growth, Sales, and Customer Success teams.
Must be currently authorized to work in the US without future sponsorship.

Nice To Haves

Experience in marketing technology, SEO, or digital marketing platforms. Understanding the audience from the inside helps you write better lifecycle programs.
Experience at a multi-product platform where lifecycle marketing had to guide users across multiple product lines, not just one.
Background at a company in the growth stage ($20M–$100M ARR) where lifecycle marketing had to be both strategic and execution-heavy.
Experience with product-led growth (PLG) motions where lifecycle marketing plays a central role in converting free or trial users.
Familiarity with in-app messaging tools and the ability to coordinate email and in-app channels into cohesive journeys.
Experience with AI-powered personalization or predictive analytics in lifecycle programs.

Responsibilities

Own the onboarding email and in-app messaging sequences for new trial users and new customers.
Map activation milestones for each product line and build programs that guide users toward them.
Segment onboarding flows by user type — SEO practitioners, content marketers, agency owners, small business operators — so each audience gets relevant guidance.
Continuously test and optimize onboarding sequences based on activation data, drop-off points, and user feedback.
Partner with Product and Growth to identify friction points in the early user experience and address them through messaging, education, or in-app nudges.
Build and manage ongoing email nurture programs that keep users engaged with the platform and aware of features they have not yet adopted.
Create educational content sequences that help users get more value from Search Atlas — tips, use cases, best practices, and feature highlights.
Develop re-engagement campaigns for users showing declining activity, with targeted messaging based on their usage patterns and product line.
Own the email calendar and ensure lifecycle touches are coordinated with brand campaigns, product launches, and community events.
Build programs that drive cross-product adoption — guiding SEO users into content tools, content users into site management, and so on.
Create upsell and upgrade campaigns for users approaching plan limits or showing signals of readiness for higher-tier features.
Partner with Sales and Customer Success to identify expansion opportunities and support them with automated and semi-automated messaging.
Track and report on expansion revenue influenced by lifecycle programs.
Build early-warning systems that identify at-risk accounts based on engagement signals, usage patterns, and support interactions.
Create targeted retention campaigns for at-risk users — re-onboarding sequences, value reinforcement, win-back offers.
Develop a systematic approach to post-churn win-back campaigns.
Analyze churn patterns and feed insights back to Product, Growth, and Customer Success.
Own the lifecycle marketing tech stack — email platform, automation tools, segmentation, and personalization.
Build and maintain lifecycle dashboards that track key metrics: activation rates, time-to-value, email engagement, retention curves, expansion revenue, and churn rates.
Establish a testing cadence for lifecycle programs — subject lines, send times, content, segmentation, and channel mix.
Document lifecycle playbooks so programs can scale as the company grows.