Life Cycle Marketing Manager

Sinch • Boston, MA

3d • Remote

About The Position

Sinch is looking for a Life Cycle Marketing Manager to ensure Mailgun customers don't just sign up – they actively adopt, engage with, and extract ongoing value from our platform. This role is laser-focused on driving user activation, deepening product engagement, and maximizing customer lifetime value through data-driven lifecycle programs. The ideal candidate brings deep experience in lifecycle marketing, onboarding optimization, and user retention strategies within B2B SaaS. You obsess over cohort retention curves, understand the psychology of behavior change, and know how to design engagement loops that drive habitual product usage.

Requirements

• 4+ years in lifecycle marketing, customer marketing or related marketing roles
• Experience in measuring and tracking the success of different cross-channel campaigns
• Project management skills and attention to detail
• Experience working cross functionally with sales, support and product teams.
• Excellent communication and writing skills
• Prior experience with in-app messaging tools (ex: Gainsight)

Responsibilities

• Design and manage complex, multi-channel customer journeys (email, in-app messaging, push notifications) triggered by product usage data, -customer attributes, and time-based milestones.
• Collaborate cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption, cross-sell/upsell, and customer retention.
• Continuously refine segments based on performance data, product changes, and evolving customer needs.

Benefits

• Comprehensive market competitive medical, dental, and vision plans.
• Variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• Free virtual counselling resources through our global Employee Assistance Program.
• Roth and Pre-tax 401(k) options including an employer match for all participants.
• Generous paid time off program.
• Paid parental leave and family planning support.
• Flexible remote work offerings.
• Paid time off to support a volunteer program of your choice.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed