Licensing Director, Softlines & Collaborations

WildBrain CPLG•New York, NY

6d•Hybrid

About The Position

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach. The Licensing Director, Softlines and Collaborations is responsible for leading the softlines business, securing and managing the relationships in the softlines categories with a focus on apparel, headwear, footwear, bags & accessories, soft home and buzzworthy collaborations which focus on driving social and digital headlines and strong consumer engagement. Developing all product category strategies, go to market marketing as well as partnering with the Retail Development and Product Development to develop near and long-term retail strategies and product roadmaps.

Requirements

Significant experience and a demonstrated ability to manage a brand and product line
Marketing and/or sales related experience in softlines categories
Strong relationships with premium, luxury and trend driven brands
Knowledge of fashion / home retail, merchandising, licensing/contracts
Proven ability to drive change and results through influential leadership skills
Demonstrated presentation skills with a persuasive nature
Proven ability to effectively manage multiple projects in a dynamic environment
Proficiency with MS Word, Excel and PowerPoint

Responsibilities

Develop annual category strategies; identify and outline with licensee continuing and new product introductions
Implement quarterly business reviews with partners to ensure objectives are being met
Develop product launch plans to leverage market opportunities, determining category/product line direction via creative brief.
Develop comprehensive category growth strategies, including analyzing current business and competitive environment, evaluating product trends, defining positioning within category, gathering secondary market research.
Target and analyze potential softlines licensees and collaboration partners, evaluating licensee structure, retail relationships and product design capabilities.
Oversee new contract negotiations ensuring terms meet the Licensor requirements and overall business objectives identifying premium and luxury brand partners
Partner with licensees in creating annual business plans/reviews, go-to-market plans and quarterly marketing plans.
Oversee all contract negotiation for renewals and monitor licensee in fulfilling contractual obligations.
Budget and forecast sales and royalty revenue.
Recap quarterly performance, monitoring actual vs. planned performance.
Prepare and analyze quarterly product sell-through reports.