Licensing Director, Softlines & Collaborations

WildBrain•New York, NY

18h•$130,000 - $140,000•Hybrid

About The Position

WildBrain CPLG is seeking a Licensing Director, Softlines and Collaborations to lead the softlines business. This role involves securing and managing relationships in categories such as apparel, headwear, footwear, bags & accessories, soft home, and collaborations that drive social and digital engagement. The Director will develop product category strategies, go-to-market marketing plans, and partner with Retail Development and Product Development to create retail strategies and product roadmaps.

Requirements

Significant experience and a demonstrated ability to manage a brand and product line.
Marketing and/or sales related experience in softlines categories.
Strong relationships with premium, luxury and trend driven brands.
Knowledge of fashion / home retail, merchandising, licensing/contracts.
Proven ability to drive change and results through influential leadership skills.
Demonstrated presentation skills with a persuasive nature.
Proven ability to effectively manage multiple projects in a dynamic environment.
Proficiency with MS Word, Excel and PowerPoint.

Responsibilities

Develop annual category strategies; identify and outline with licensee continuing and new product introductions.
Implement quarterly business reviews with partners to ensure objectives are being met.
Develop product launch plans to leverage market opportunities, determining category/product line direction via creative brief.
Develop comprehensive category growth strategies, including analyzing current business and competitive environment, evaluating product trends, defining positioning within category, gathering secondary market research.
Target and analyze potential softlines licensees and collaboration partners, evaluating licensee structure, retail relationships and product design capabilities.
Oversee new contract negotiations ensuring terms meet the Licensor requirements and overall business objectives.
Identify premium and luxury brand partners.
Partner with licensees in creating annual business plans/reviews, go-to-market plans and quarterly marketing plans.
Oversee all contract negotiation for renewals and monitor licensee in fulfilling contractual obligations.
Budget and forecast sales and royalty revenue.
Recap quarterly performance, monitoring actual vs. planned performance.
Prepare and analyze quarterly product sell-through reports.