Leasing + Marketing Specialist

United Payroll, LLC•City of Syracuse, NY

6d•$25 - $28•Onsite

About The Position

The United Group of Companies, Inc. is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. Their mission is to develop, build, and acquire vibrant communities where residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. They are committed to innovation and have award-winning lifestyle programs. United Group provides places to call home and spaces where businesses thrive. They have been voted a Top Workplace for ten consecutive years by the Albany Time Union and a Top Workplaces USA employer for six years running. Their management company, United Plus Property Management (UPPM), earned the Accredited Management Organization (AMO®) of the Year Award for 2024. This role is for a full-time Leasing + Marketing Specialist to join the team at one of United Group's professionally managed multi-family housing communities located in Syracuse, NY. The position reports directly to the Property Manager and is responsible for all sales and outreach marketing initiatives for the community.

Requirements

College degree or applicable work history.
Exceptional communication and sales skills.
Desire to work with the active adult/senior demographic.
Ability to solve problems involving residents, maintenance, and challenging situations.

Nice To Haves

Bachelor’s Degree + related/applicable work experience in sales, real estate, and/or property management.
3+ years of experience in multi-family, lease-up real estate.
Property management software – i.e. Entrata, Yardi, or similar.
Professional designations, i.e. Accredited Residential Manager (ARM), or equivalent industry designation preferred.

Responsibilities

Establishes new relationships with prospects, maintaining continuous communication to identify their needs and close the sale, converting into a resident of our community.
Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, closes sale, and assists with the application process as needed.
Receives incoming calls and manages them accordingly.
Ensures the model apartment and/or vacant unit(s) are ready to be shown to prospective residents.
Follows up on leads with regularity.
Prepares all necessary packets, materials, and paperwork for move-ins or move outs.
Keeps units leased to meet or exceed budget.
Prepares and sends out required weekly and/or monthly reporting to necessary stakeholders.
Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs, and events.
Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined.
Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages.
Performs outreach marketing within the surrounding community, establishing relationships with local business partners.
Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events.
Makes recommendations to improve marketing and leasing programs.
Conducts research on new and existing market communities for budgeting and operations purposes.
Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape.
Uses social media tools to increase exposure, gain brand awareness, and create client loyalty.
Assist residents with various needs/requests – i.e., submitting work orders, key access/entry, emergency assistances, etc.
Assists in all phases of rent collection process and rent manager program.
Communicates all problems or potential issues and makes recommendations to the Property Manager and/or Maintenance.
Plans, assists with, and supports on-site resident events and programming as applicable.
Ability to handle any emergencies that may arise on site.
Recommends purchasing supplies, materials, equipment, and related items as needed and when approved.

Benefits

Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options
Dental
Vision
Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans
401K Retirement Plan – Voya Financial; eligible for Employer Match after 1 Year of Service; up to 4% Company Match
Employee Assistance Program
United Concierge Medicine (24/7 telemedicine service, including Mental Health)
Calm App premium subscription
Learning Care Group (childcare tuition discount)
Dependent Care FSA
Tuition Assistance Program
Personal Time Off (24 Hours)
Sick Time (56 Hours)
Vacation Time (80 Hours; escalated over tenure period based on years of service up to 160 Hours)
10 Company Paid Holidays