Leasing + Marketing Specialist

United Payroll, LLC•Sarasota, FL

1d•$30 - $33•Onsite

About The Position

The United Group of Companies, Inc. is a leader in real estate development and management with over 50 years of expertise. They are seeking a full-time Leasing + Marketing Specialist to join the team at The Alloro at University Groves, a luxury senior living community in Sarasota, FL. This role is responsible for achieving occupancy goals through sales, marketing, and resident management. The position involves establishing relationships with prospects, conducting community tours, managing incoming calls, ensuring model apartments are ready for showing, following up on leads, preparing move-in/move-out paperwork, and meeting leasing targets. The specialist will also develop and execute marketing plans, create advertising materials, conduct outreach marketing, assist in branding, and make recommendations for program improvements. Additionally, the role requires market research on competitor communities, evaluating marketability, and utilizing social media to increase exposure and client loyalty. Resident management duties include assisting with resident needs, supporting rent collection, communicating issues to management, planning resident events, and handling emergencies. The company is an equal opportunity employer that values diversity.

Requirements

Bachelor’s Degree + related/applicable work experience in sales, real estate, and/or property management.
3 - 5 years of experience in Class A, luxury, lease-up real estate, preferably within active adult/senior living space
Property management software – i.e. Entrata, Yardi, or similar.
Demonstrates integrity on a personal and professional level
Exceptional communication, sales, and negotiation skills
Ability to solve problems involving residents and challenging situations

Nice To Haves

Class A, luxury, lease-up real estate experience
Senior living space experience

Responsibilities

Establishes new relationships with prospects, maintaining continuous communication to identify their needs and close the sale, converting into a resident of our community.
Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, closes sale, and assists with the application process as needed.
Receives incoming calls and manages them accordingly.
Ensures the model apartment and/or vacant unit(s) are ready to be shown to prospective residents.
Follows up on leads with regularity.
Prepares all necessary packets, materials, and paperwork for move-ins or move outs.
Keeps units leased to meet or exceed budget.
Prepares and sends out required weekly and/or monthly reporting to necessary stakeholders.
Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs, and events.
Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined.
Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages.
Performs outreach marketing within the surrounding community, establishing relationships with local business partners.
Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events.
Makes recommendations to improve marketing and leasing programs.
Conducts research on new and existing market communities for budgeting and operations purposes.
Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape.
Uses social media tools to increase exposure, gain brand awareness, and create client loyalty.
Assist residents with various needs/requests – i.e., submitting work orders, key access/entry, emergency assistances, etc.
Assists in all phases of rent collection process and rent manager program.
Communicates all problems or potential issues and makes recommendations to the Property Manager and/or Maintenance.
Plans, assists with, and supports on-site resident events and programming as applicable.
Ability to handle any emergencies that may arise on site.
Recommends purchasing supplies, materials, equipment, and related items as needed and when approved

Benefits

Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options
Dental
Vision
Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans
401K Retirement Plan – Voya Financial
Employee Assistance Program
United Concierge Medicine (24/7 telemedicine service, including Mental Health)
Calm App premium subscription
Learning Care Group (childcare tuition discount)
Dependent Care FSA
Tuition Assistance Program
Personal Time Off (24 Hours)
Sick Time (56 Hours)
Vacation Time (80 Hours; escalated over tenure period based on years of service up to 160 Hours)
10 Company Paid Holidays