Leasing & Marketing Manager

B.HOM Student Living•Tampa, FL

9d•Onsite

About The Position

At B.HOM Student Living, we are more than just a property management company—we create communities where people thrive. With a growing national footprint, we are building something special and looking for driven individuals who want to grow with us. We live our core values every day: People-First Service, Accountability, Empowerment, Grit & Perseverance, Diversity, Inclusion & Belonging. The Leasing and Marketing Manager is responsible for leading the leasing and marketing strategy for the community, driving occupancy, revenue, and resident retention. This role oversees leasing execution, marketing initiatives, and team performance, ensuring alignment with company standards and achievement of property goals.

Requirements

Strong sales and leasing experience
Excellent communication and interpersonal skills
Strong organizational and time management abilities
Ability to manage multiple priorities in a fast-paced environment
Proficiency in Microsoft Office and marketing/social media platforms
Demonstrated leadership and team development skills
Ability to obtain any required state leasing license within required timeframe
Ability to walk the property and conduct tours regularly
Frequent use of computer and office equipment
Ability to communicate effectively in person, phone, and written formats
Occasionally lift up to 30 lbs.
Ability to travel locally and occasionally overnight as needed

Nice To Haves

Experience in student housing or multifamily property management
Familiarity with property management or CRM systems

Responsibilities

Lead all leasing activities including tours, sales calls, and closing efforts
Ensure leasing goals, occupancy targets, and revenue objectives are achieved
Maintain high standards for tour experience and sales execution
Ensure model units and tour paths are always show-ready
Develop and execute weekly, monthly, and annual marketing plans
Analyze market trends, university data, and competitive positioning
Adjust strategies to optimize traffic, conversions, and occupancy
Manage marketing channels, advertising sources, and content
Build and maintain relationships with university departments and organizations
Identify and execute marketing opportunities tied to campus events and calendars
Coordinate outreach efforts including housing fairs, student events, and local initiatives
Assist General Manager with hiring, training, and coaching leasing team members
Develop training programs focused on leasing, touring, and customer experience
Manage leasing team schedules and performance expectations
Provide ongoing feedback and development support
Track and report on leasing performance, traffic, and conversion metrics
Conduct market research including enrollment trends and housing developments
Prepare and analyze reports to inform strategy and decision-making
Review and approve leasing files for accuracy and completeness
Ensure adherence to company policies and leasing procedures
Maintain confidentiality and compliance with applicable regulations
Perform other duties as assigned to support property success