Lead Video Strategist & Producer

Klaviyo • Boston, MA

9d

About The Position

At Klaviyo, the Brand, Creative, & Events Team in Marketing is a diverse, ambitious group of inquisitive, thinkers, passionate creators, and innovative strategists united by our mission: We empower creators to own their destiny. At our core, our company values fuel our creative approach, defining how we work, make decisions, and drive success. During any one day, we’re building new systems, expressing our evolving brand across web, social, events, and beyond to deliver remarkable experiences at every touchpoint. But there’s so much work to do. So, that’s where you come in. As Klaviyo continues to scale its brand and digital presence, we are building a strategic, repeatable video engine within Marketing that blends thought leadership, educational value, and entertaining episodic storytelling. The Senior Video Strategist & Producer will architect and operationalize this engine — developing recurring formats, building scalable production systems & templates (that can be utilized by agency partners, freelancers or AI tools) and delivering high-quality, on-brand video programming across web, YouTube, social, and digital channels. This role combines creative leadership, editorial thinking, and hands-on production expertise to ensure video content is not only compelling, but sustainable, measurable, and strategically aligned with marketing goals. This role is one-part high-level strategist and one-part video creator. You will be essential to architecting Klaviyo’s SEO/AEO strategy via creative video programs, building helpful, on-brand content that fosters deep B2C relationships and helps consumer brands grow. This is a pivotal moment for Klaviyo, and we are looking for a veteran leader to push boundaries and deliver the best work of their career.

Requirements

• Proven Expertise: 8+ years of experience in video production, content strategy, and creative direction, with a track record of building successful video initiatives or series.
• Cross-Organizational Fluency: Demonstrated ability to lead complex projects across multiple departments, including Marketing, Product, and Education.
• Strategic & Technical Dual-Skillset: Expertise in high-quality motion graphics and rhythmic, engaging video editing, balanced with the ability to lead high-level strategy.
• Toolbox Mastery: Deep proficiency in Premiere Pro, After Effects, and Figma, with a mastery of AI-driven production and personalization tools to scale video creation, enabling the production of dozens of tailored versions from a single asset for B2C segments.
• Scale Specialist: You have a proven ability to simplify complex concepts into engaging visuals and repeatable content formats for a global (multi-language) B2C audience

Nice To Haves

• Extensive experience in a fast-paced SaaS environment, spanning both B2B and B2C relationship building.
• Deep background in storytelling-driven content that blends aesthetics with functional educational value.
• Strong, proven understanding of YouTube, SEO/AEO, and social video content strategy
• Exposure to 3D design (C4D, Blender) or immersive web technologies to elevate video series production.
• Proven experience directing and managing large-scale video production budgets and overseeing external production agencies to deliver world-class creative work, comfortable flexing between hands-on execution and high-level strategic oversight.

Responsibilities

• Design and implement scalable production workflows, templates, standards, and 'kit' components (MOGRTs, Figma components for video) to support high-volume content creation and ensure brand alignment with minimal oversight for always-on social and YouTube content.
• Build repeatable systems that balance quality, speed, and efficiency.
• Identify and implement workflow optimizations, including responsible use of AI-enabled tools, to improve production speed and scalability.
• Define the video roadmap for SEO and Answer Engine Optimization (AEO), ensuring Klaviyo is the definitive voice for B2C growth.
• Work across the organization, partnering with Marketing and Customer Education teams to align video series with business objectives and product mastery.
• Lead and direct external agency partners and internal resources to scale production without compromising our "pixel-perfect" brand standards.
• Build and own the systems required to produce video series at scale, sharing best practices that empower thousands of brands.
• Partner with teams to identify high-impact video opportunities.
• Translate business objectives into structured video initiatives.
• Coordinate with external partners and freelancers as needed to scale output.
• Actively implement AI-enhanced workflows and emerging video technologies to keep Klaviyo at the cutting edge of digital storytelling.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed