Lead Strategic Partnership Marketing Manager

Appfire

7d • Remote

About The Position

Appfire is seeking a strategic, commercially-minded Partner Marketing leader to serve as the primary marketing partner to Alliance leaders. This role involves translating executive partnership objectives into integrated go-to-market (GTM) strategies to strengthen strategic relationships and drive measurable business growth. The ideal candidate will approach partnerships with a focus on business strategy, commercial impact, and long-term ecosystem growth, thinking beyond traditional marketing tactics.

Requirements

• Strategic Alliance Expertise: Experience working with Global Systems Integrators (GSIs) such as Accenture, Deloitte, or PwC, and/or hyperscalers including AWS, Microsoft, or Google Cloud.
• Experience supporting or leading the marketing workstream for Strategic Collaboration Agreements (SCAs) or similar executive-level alliance programs.
• Strong understanding of joint business planning, commercialization, executive governance, marketplace strategy, and partner ecosystem growth.
• Executive Stakeholder Management: Experience partnering with VP- and executive-level stakeholders across internal and external organizations.
• Proven ability to influence without direct authority and align diverse stakeholders around shared objectives.
• Strong relationship-building skills with alliance leaders, sales, product, marketing, and executive sponsors.
• Comfortable representing Marketing in executive business reviews, steering committees, and strategic planning sessions.
• Commercial & Business Acumen: Strong understanding of how strategic partnerships contribute to pipeline growth, revenue, customer acquisition, marketplace expansion, and overall business performance.
• Ability to connect marketing investments to measurable business outcomes and ROI.
• Makes strategic decisions based on commercial priorities and business objectives.
• Strategic Go-to-Market Leadership: Experience developing and executing integrated joint GTM strategies with strategic partners.
• Ability to lead marketing planning from strategy through execution, measurement, and optimization.
• Creates scalable GTM frameworks that can be applied across multiple strategic partnerships.
• Takes a holistic view of both the customer and partner journey.
• Cross-Functional Leadership: Demonstrated success leading complex, cross-functional initiatives across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, Product Management, and external partners.
• Excellent collaboration, communication, and program management skills.
• Results-Oriented Mindset: Measures success through business outcomes, including: Pipeline growth and acceleration, Partner-sourced revenue, Marketplace adoption and growth, Customer adoption, Executive engagement, Marketing ROI.

Nice To Haves

• Thinks strategically before tactically.
• Enjoys building long-term executive relationships.
• Can balance big-picture strategy with operational excellence.
• Comfortable navigating ambiguity and influencing across complex organizations.
• Passionate about building scalable partnership programs that deliver measurable business impact.

Responsibilities

• Translate executive partnership objectives into integrated go-to-market (GTM) strategies.
• Strengthen strategic relationships and drive measurable business growth through marketing efforts.
• Develop long-term partnership strategies that create mutual business value.
• Develop and execute integrated joint GTM strategies with strategic partners.
• Lead marketing planning from strategy through execution, measurement, and optimization.
• Create scalable GTM frameworks applicable across multiple strategic partnerships.
• Lead complex, cross-functional initiatives across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, Product Management, and external partners.
• Drive alignment, accountability, and execution across highly matrixed organizations.
• Use data and insights to continuously optimize programs, investments, and partnership performance.

Benefits

• Company equity
• 25 days of paid time off per year, with the option to carry over up to 10 unused days to the following year. After 5 years of employment, employees receive 30 days per year.
• Canadian public holidays are also observed.
• Appfire University — our custom, on-demand learning platform designed to support your continuous development.
• Comprehensive health coverage through Empire Health, including medical, dental, and vision insurance.
• Additional protection includes life insurance, critical illness coverage, accidental death and dismemberment, and long-term disability insurance.
• Yearly sport allowance of CAD 600, which can be used to cover the cost of various fitness or outdoor activities — from gym memberships to sports equipment.
• 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
• Fully remote within Canada.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed