Lead Strategic Partnership Marketing Manager

Appfire

7d•Remote

About The Position

Appfire is seeking a strategic, commercially-minded Partner Marketing leader to serve as the primary marketing partner to Alliance leaders. This role will translate executive partnership objectives into integrated go-to-market (GTM) strategies to strengthen strategic relationships and drive measurable business growth. The ideal candidate will approach partnerships through the lens of business strategy, commercial impact, and long-term ecosystem growth, thinking beyond marketing tactics.

Requirements

Strategic Alliance Expertise
Experience working with Global Systems Integrators (GSIs) such as Accenture, Deloitte, or PwC, and/or hyperscalers including AWS, Microsoft, or Google Cloud.
Experience supporting or leading the marketing workstream for Strategic Collaboration Agreements (SCAs) or similar executive-level alliance programs.
Strong understanding of joint business planning, commercialization, executive governance, marketplace strategy, and partner ecosystem growth.
Ability to develop long-term partnership strategies that create mutual business value.
Executive Stakeholder Management
Experience partnering with VP- and executive-level stakeholders across internal and external organizations.
Proven ability to influence without direct authority and align diverse stakeholders around shared objectives.
Strong relationship-building skills with alliance leaders, sales, product, marketing, and executive sponsors.
Comfortable representing Marketing in executive business reviews, steering committees, and strategic planning sessions.
Commercial & Business Acumen
Strong understanding of how strategic partnerships contribute to pipeline growth, revenue, customer acquisition, marketplace expansion, and overall business performance.
Ability to connect marketing investments to measurable business outcomes and ROI.
Makes strategic decisions based on commercial priorities and business objectives.
Strategic Go-to-Market Leadership
Experience developing and executing integrated joint GTM strategies with strategic partners.
Ability to lead marketing planning from strategy through execution, measurement, and optimization.
Creates scalable GTM frameworks that can be applied across multiple strategic partnerships.
Takes a holistic view of both the customer and partner journey.
Cross-Functional Leadership
Demonstrated success leading complex, cross-functional initiatives across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, Product Management, and external partners.
Excellent collaboration, communication, and program management skills.
Drives alignment, accountability, and execution across highly matrixed organizations.
Results-Oriented Mindset
Measures success through business outcomes, including: Pipeline growth and acceleration, Partner-sourced revenue, Marketplace adoption and growth, Customer adoption, Executive engagement, Marketing ROI.
Thinks strategically before tactically.
Enjoys building long-term executive relationships.
Can balance big-picture strategy with operational excellence.
Comfortable navigating ambiguity and influencing across complex organizations.
Passionate about building scalable partnership programs that deliver measurable business impact.

Responsibilities

Translate executive partnership objectives into integrated go-to-market (GTM) strategies.
Strengthen strategic relationships and drive measurable business growth.
Develop long-term partnership strategies that create mutual business value.
Support or lead the marketing workstream for Strategic Collaboration Agreements (SCAs) or similar executive-level alliance programs.
Represent Marketing in executive business reviews, steering committees, and strategic planning sessions.
Develop and execute integrated joint GTM strategies with strategic partners.
Lead marketing planning from strategy through execution, measurement, and optimization.
Create scalable GTM frameworks that can be applied across multiple strategic partnerships.
Lead complex, cross-functional initiatives across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, Product Management, and external partners.
Drive alignment, accountability, and execution across highly matrixed organizations.
Use data and insights to continuously optimize programs, investments, and partnership performance.