Lead Software Engineer, Frontend - Growth & Monetization

Nominal•Los Angeles, CA

18h•Onsite

About The Position

Nominal is seeking a product-minded frontend engineer to set the technical direction for how customers discover, adopt, and realize value from its Hardware Intelligence Platform. The role leads the frontend side of the Growth & Monetization team, spanning self-serve signup and onboarding, pricing and billing infrastructure, notifications, product discovery, and customer value realization. The team is also exploring AI-enabled experiences such as personalized onboarding, proactive adoption guidance, communicating customer value, and automated business value assessments for renewals and expansion. The engineer owns customer-facing experiences including signup, onboarding, checkout, and in-product value surfaces. They will identify growth constraints, set goals and priorities, and serve as the technical authority for customer-facing growth experiences. This is a hands-on role from the start: the engineer will design, build, and ship foundational experiences while owning both business outcomes and technical decisions. They will work closely with product, design, go-to-market leadership, and business leaders. As the team grows, the role may develop into leading the team. The position is based in an in-office environment, with the benefits section specifying five days per week in the office. Applicants must meet the stated U.S. citizenship, residency, refugee, asylee, or export-authorization eligibility requirements to conform to U.S. Government export regulations.

Requirements

At least 5 years of professional software engineering experience building polished, production-grade web applications.
Experience owning onboarding, checkout, or activation surfaces across multiple teams and defining what those teams built, not only how they built it.
Strong experience with React, TypeScript, and JavaScript, emphasizing performance, maintainability, and high-quality user experiences.
Experience tech-leading a team or formally mentoring engineers, setting standards, and being accountable for group delivery.
Experience serving as a frontend architecture and user-experience decision-maker in a domain and owning tradeoffs across engineering, product, and design.
Deep understanding of frontend architecture, state management, and accessibility.
Ability to identify opportunities from data, run experiments, and measure customer adoption and business growth impact.
Ability to clearly explain technical decisions to engineers and business leaders, and to design, build, ship, and operate owned work.
Must be a U.S. citizen or national, U.S. lawful permanent resident, refugee under 8 U.S.C. § 1157, or asylee under 8 U.S.C. § 1158, or be eligible to obtain required U.S. Department of State authorizations, to meet U.S. Government export regulations.

Nice To Haves

Experience building growth-focused experiences across onboarding, activation, conversion, or engagement.
Familiarity with A/B testing, product analytics, and behavioral instrumentation.
Experience with customer-facing analytics, personalization, or lifecycle engagement systems.
Experience building AI-powered interfaces, assistants, or agentic workflows.
Experience managing engineers or helping build a team from scratch, with interest in doing so again.

Responsibilities

Set technical strategy and own the roadmap for onboarding, activation, checkout, and value-realization surfaces; prioritize what gets built and why.
Identify technical and product constraints across acquisition, activation, retention, and monetization, and measure the business impact of addressing them.
Design, build, ship, and iterate on the team's initial customer-facing experiences and establish reusable engineering patterns.
Build dashboards, visualizations, and interactive experiences that communicate customer business outcomes, adoption milestones, and opportunities to realize more value.
Own signup, onboarding, checkout, and activation experiences to make customer journeys frictionless.
Build in-product notifications, feature announcements, contextual guidance, and personalized nudges that support product discovery and engagement.
Build self-serve monetization experiences for payments, usage visibility, trials, and upgrades.
Create intelligent and personalized AI-enabled product experiences that guide customers toward outcomes and recommend next steps.
Establish engineering standards, review practices, and operating norms for the new function, and help shape future hiring.
Design, build, ship, and operate the experiences the role owns; communicate technical decisions to engineers and business leaders.