Lead Shopper Consumer Insights

Advantage Sales & Marketing dba Advantage Solutions•Chicago, IL

14h•Onsite

About The Position

This position translates shopper and consumer behavior into actionable insights that drive strategic decision-making across marketing, sales, and category development. This role leads the design and execution of research initiatives, synthesizes data from multiple sources, and partners cross-functionally to influence business outcomes. The Lead is expected to demonstrate strong analytical acumen, storytelling capabilities, and stakeholder engagement to elevate the voice of the shopper and consumer within the organization.

Requirements

Bachelor’s degree (Technical certifications are a plus)
6–8 years experience in relevant field (Syndicated Data and Category Management experience preferred)
Intellectually curious, eager to problem solve, and a quick learner
Well-organized and strong attention to detail and accuracy
Demonstrated ability to work with large datasets; appetite for numbers and analytics
Deep experience with application of shopper panel data and geodemographic data sets
Ability to work independently in a fast-paced environment
Ability to work effectively and collaboratively as part of a team
Ability to confidently work with client, customer, and internal leadership
Demonstrated ability to effectively prioritize business requests
Creativity with a passion for building visually compelling presentations
Good communication – written and oral – skills and strong interpersonal skills
Strong work ethic and desire to succeed
Demonstrated forward-looking, strategic thinking ability
Proven analytical skills with the ability to interpret data, problem solve, and translate into action-oriented recommendations and directions
Ability to lead a client through a customer-driven, shopper-based strategic category plan
Demonstrated consulting and influence skills with retailers, clients, and direct reports
Incorporates all available data sources (POS, scan, panel, shopper, demographic, shopper) into a comprehensive solution
Proficient in office productivity software

Nice To Haves

Syndicated Data and Category Management experience preferred

Responsibilities

Leverages and organizes data for insight driven analytics in support of new item initiatives and assortment opportunities
Develops promotion and merchandising recommendations
Expert in insights best practices with the ability to identify evolving needs and actively develop solutions
Works independently with minimal supervision to solve complex problems
Proactively identifies and is responsible for making improvements to team processes enhancing the quality of deliverables across the team; viewed as a go-to resource, having a specialty within a system or process
Interacts with client partner senior leadership to develop longer term brand strategies
Has established relationships and collaborates with team members
Independently manages a varying number of clients with mostly complex categories, relationships, and business requests
Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives
Ensures that strategies and deliverables are aligned with clients’ goals and expectations
Actively identifies opportunities for upselling and cross-selling
Anticipates business needs by proactively identifying challenges and opportunities
Creates insight driven presentations with actionable tactics and strategies
Proficient in secondary data sources and uses them to develop presentation depth
Develops creative presentations with an eye toward storytelling, focused on flow, visualizations, headlines, and using branding guidelines
Proactively conducts secondary research to find answers and share solutions with clients and peers
Actively participates in team building and best practice sharing to increase team effectiveness
Mentors and coaches new team members