Lead, SMC Revenue Growth

Snap•Seattle, NY

1d•Hybrid

About The Position

Snap Inc is looking for a Lead, Revenue Growth to join its global Small and Medium Customers (SMC) organization. This role will lead and launch high-growth programs to serve Snap’s global SMC audience and drive retentive revenue growth in priority business segments. The position will quarterback the SMC organization’s overall strategy in each segment, owning retentive revenue goals and ensuring SMCs succeed by leveraging Snap to power their business’ growth. The ideal candidate brings experience owning revenue targets and leading go-to-market initiatives, with a lens akin to driving product-led growth. They will have a proven track record in problem solving, scaling, and leading growth initiatives. They will develop, deploy and scale global programs that address the needs of SMCs in their segment via a test and iterate framework. The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Engineering, Advertiser Support, and Data Analytics).

Requirements

BS/BA degree or equivalent years of experience
8+ years years experience in product, sales, corporate strategy, services, data analytics, marketing or product/growth areas
Experience developing playbooks for launching new products or programs, especially into SMC or high-growth consumer areas
High comfort with and passion for data driven decision making
Proven track record in running programs that are multi-geography, and complex in nature
Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders
Expertise in resolving hard trade-offs; often spanning multiple weeks.
Experience or familiarity in working with the media or digital advertising industry
Ability to influence change among partner teams, in service of building new approaches and shifting the daily behaviors of a team
Proficiency in presentation skills and comfort presenting to and communicating with senior leadership
Adept at influencing product teams in building solutions for specific segments of customers (SMB or consumer space)
Experience leading cross-functional teams to launch new products / programs and drive results, in a rigorous KPI-driven setting
Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed

Responsibilities

Be the single-threaded owner for retentive revenue growth from a key SMC segment globally
Influence program strategy to drive business growth contributing from ideation to goal attainment
Influence business plans, customer and market insights, and analyze program effectiveness
Iterate and scale programs to grow adoption of business solutions across Snap’s platforms
Build relationship, strategy, and roadmapping with relevant product and engineering teams, supporting small and mid-market revenue and retention efforts.
Evolve segment-specific vision and solutions + service-levels needed to grow relevant outcomes for SMCs in that segment
Own performance measurement criteria and KPIs to track against business growth goals
Influence global, cross-functional teams including sales, marketing, operations, data science, and product to drive program execution
Present results and recommendations based on program performance
Drive communication and influence a broad range of stakeholders